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Want to learn the art of nudging in fashion?
The psychology behind shopping
In an industry as competitive as fashion and apparel, the only way to stand out is by delivering a truly memorable customer experience. And in order to do that, it's important to know what affects people to make one decision over another.
Why did she go for the shoes with the popular brand, the printed dress on the sales rack, or the 2-for-1 pairs of tights near the check-out counter? All these little decisions take place in the virtual shopping mall as well - you just need to know how to apply subtle nudges.
In our brand-new guide, we uncover the behavioral psychology behind personalization on both your website and in e-mail.
We offer you a valuable insight into the mechanisms at play in every online shopping experience, and how applying nudges and triggers can boost your bottom line significantly.
(Spoiler alert: Our Price Drop e-mails have reached conversion rates as high as 8.37%. Pretty neat, huh?)
So, are you ready to turn your window shoppers into loyal ambassadors?
What you are about to learn:
- Why you shouldn’t count on your customers being rational
- The psychology behind online shopping
- How offline nudging strategies work in online stores
- Personalization on your website
- 4 effective nudges in your online sales
- Personalization in your e-mails