Why personalization is impossible without a Customer Data Platform (CDP)
For years, marketers have been promised “personalization at scale.” You’ve probably heard it pitched in countless ways: smarter e-mail recommendations...
Don’t let Black Friday be a One Night Stand
Do you transform your Black Friday encounters into lasting relationships? Or do you let this annual event be a series of one-night stands?
Save time and drive conversions with the Layout Designer for E-mails
If you work in e-commerce marketing, newsletters and campaign e-mails are likely a major part of the daily workload. It’s a struggle: Picking every pr...
Sustainability in E-commerce: How personalization can drive greener shopping habits
Sustainability and e-commerce. To many, they’re considered close to mutually exclusive. But they don’t have to be. Not only are consumers getting more...
Why Campaign Triggers are the missing piece in your e-mail flows
If you're familiar with price drop triggers, you already know how effective they are at converting customers when a product’s price changes. But you p...
Personalization in B2B: 6 practical use cases that work
It’s a common myth that B2B Sales don’t really need a proper digital setup. After all, “people buy from people”, so many B2B salespeople misguidedly a...
Introducing Trending: Show your customers what’s trending in one, convenient module
TikTok trends are taking over before you can blink. Seasonal must-haves go from unknown to in-demand in days. In a world where one viral moment can sh...
Control your entire upper funnel with one, powerful e-mail trigger
If you’re a seasoned e-mail marketer, you might think you know everything you need to know about automation. Maybe you’re already familiar with trigge...
How to revolutionize your e-mail newsletters in hours - with one, simple tool
Is this how you create newsletters too? If you work in e-commerce, you might recognize this routine:
3 ways to collect data through pop-ups – and how to use it in your marketing activities
No reason to sugarcoat it. E-commerce is facing a lot of challenges right now. Chinese giants like TEMU and SHEIN are booming forward while steadily r...
How to combat the TEMU invasion: 6 Strategies for E-Commerce
It’s a name that’s impossible to ignore. No matter how hard you try. TEMU. The Chinese giant has invaded the e-commerce market and sent ripples throug...
Why Customer Loyalty is crucial in the fashion industry
Stakes are incredibly high in fashion. With a global market value of predicted to reach 1.2 trillion dollars by 2025, fashion is the number one e-comm...