When you work in ecommerce, you know the traffic during Black Friday is certainly higher than normal. This also means that you receive a lot of customer data from various channels in a short period of time. All that data can give you a huge advantage for next year’s Black Friday – if you use it right! This blogpost will explain why a Customer Data Platform (CDP) can make a big difference in the future and for next year’s Black Friday.
The Black Friday season is upon us, and when working with e-commerce it’s essential to prepare for the biggest shopping period of the year. When we are bargain hunting, our brains work in different ways. Our attention span is shorter, our reactions faster, and there are more bids for our attention than usual.