Personalization in 2020
As 2019 has come to an end, it is the perfect time to look at 2020 and what it has in store regarding personalization and especially why it is even more important than ever before.
web personalization
How does personalization affect SEO?
Personalization and SEO essentially have the same goal, to increase your revenue. However, they use very different tactics and methods to reach that goal.
Personalization – Best of Breed or Best of Suite
There is a difficult but important decision to make when you decide to implement a new tool. Before choosing a provider, you must figure out if your strategy takes a Best of Breed or a Best of Suite approach.
Why you should choose an agile personalization engine
Today’s customers demand and expect an individual customer experience, no matter the channel they use to engage with your brand.
Personalization engines need data to be relevant
Intelligent data usage is always the foundation of successful personalization solutions.
Recommend products in your content to boost sales
Recommendation engines are often used to recommend products that relate to other products. This strategy is common because e-commerce businesses typically generate the most revenue from their product sections.
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