---
title: Customer Data Platform | Help Center
description: Learn more about building Audiences, Audience Insights, Calculated Attributes, Activations and the Single Customer View
---
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1. [Help Center](https://content.raptorservices.com/help-center)
2. [Customer Data Platform](https://content.raptorservices.com/help-center/customer-data-platform)
# Customer Data Platform
Learn more about building Audiences, Audience Insights, Calculated Attributes, Activations and the Single Customer View
## Introduction
- [Introduction to Raptor Customer Data Platform](https://content.raptorservices.com/help-center/cdp/articles/introduction-to-raptor-customer-data-platform)
- [Tracking Template Adaptation](https://content.raptorservices.com/help-center/tracking-template-adaptation)
## Profile Unification
- [Introduction to Person Identifiers and Profile Unification](https://content.raptorservices.com/help-center/introduction-to-person-identifiers-and-profile-unification)
- [How to Create Person Identifiers](https://content.raptorservices.com/help-center/how-to-create-person-identifiers)
- [Introduction to Profile Unification Insights](https://content.raptorservices.com/help-center/introduction-to-profile-unification-analytics)
## Audience Builder
- [How to build audiences in the Customer Data Platform](https://content.raptorservices.com/help-center/how-to-build-audiences-in-the-customer-data-platform)
- [Type-Ahead in the Audience Builder](https://content.raptorservices.com/help-center/cdp/audience-builder/type-ahead-in-the-audience-builder)
- [Map your Product Information to the Audience Builder](https://content.raptorservices.com/help-center/map-your-product-information-to-the-audience-builder)
- [How to Clone an Audience to a Sister Account](https://content.raptorservices.com/help-center/cdp/audience-builder/how-to-clone-an-audience-to-a-sister-account)
- [How to work with Relation Data](https://content.raptorservices.com/help-center/relation-data)
- [Occasion Date](https://content.raptorservices.com/help-center/occasion-date)
- [Audience and Calculated Attribute Scheduling](https://content.raptorservices.com/help-center/cdp/articles/audience-and-calculated-attribute-scheduling)
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## Audience Insights
- [Audience Insights](https://content.raptorservices.com/help-center/cdp/audience-builder/audience-insights)
## Calculated Attributes
- [Calculated Attributes - How & Why?](https://content.raptorservices.com/help-center/cdp/articles/calculated-attributes-how-why)
## Activations
- [Ibexa Activation](https://content.raptorservices.com/help-center/ibexa-activation)
- [Creating a Mail Activation](https://content.raptorservices.com/help-center/cdp/activations/mail-activation)
- [Creating an FTP Activation](https://content.raptorservices.com/help-center/cdp/activations/ftp-activation)
- [Creating an SFTP Activation](https://content.raptorservices.com/help-center/cdp/activations/sftp-activation)
- [Audience API](https://content.raptorservices.com/help-center/cdp/activations/cdp-api)
- [Agillic](https://content.raptorservices.com/help-center/cdp/activations/agillic)
- [ActiveCampaign](https://content.raptorservices.com/help-center/cdp/activations/activecampaign)
- [Adform](https://content.raptorservices.com/help-center/cdp/activations/adform)
- [Actito Activation](https://content.raptorservices.com/help-center/cdp/activations/actito)
- [Drip](https://content.raptorservices.com/help-center/cdp/activations/drip)
- [Google Ads & Youtube](https://content.raptorservices.com/help-center/cdp/activations/google-ads-youtube)
- [Google Display & Video 360](https://content.raptorservices.com/help-center/cdp/activations/google-display-video-360)
- [Heyloyalty](https://content.raptorservices.com/help-center/cdp/activations/heyloyalty)
- [HubSpot](https://content.raptorservices.com/help-center/cdp/activations/hubspot)
- [Klaviyo](https://content.raptorservices.com/help-center/cdp/activations/klaviyo)
- [MailChimp](https://content.raptorservices.com/help-center/cdp/activations/mailchimp)
- [Merchandising as an Activation](https://content.raptorservices.com/help-center/cdp/activations/merchandising)
- [META (Facebook & Instagram)](https://content.raptorservices.com/help-center/cdp/activations/meta)
- [Pinterest](https://content.raptorservices.com/help-center/cdp/activations/pinterest)
- [Salesforce](https://content.raptorservices.com/help-center/cdp/activations/salesforce)
- [Salesforce Journey](https://content.raptorservices.com/help-center/cdp/activations/salesforce-journey)
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## Single Customer View
- [Introduction to Single Customer View](https://content.raptorservices.com/help-center/cdp/articles/introduction-to-single-customer-view)
## CDP Export API
- [CDP Export API](https://content.raptorservices.com/help-center/cdp-export-api)
- [Welcome to Raptor](https://content.raptorservices.com/help-center/welcome-to-raptor#main-content)
- [Introduction](https://content.raptorservices.com/help-center/welcome-to-raptor#introduction)
- [Analytics & Insights](https://content.raptorservices.com/help-center/analytics-insights)
- [Data Management](https://content.raptorservices.com/help-center/data-management#main-content)
- [Implementing Tracking](https://content.raptorservices.com/help-center/data-management#implementing-tracking)
- [Implementing Raptor Recommendation](https://content.raptorservices.com/help-center/data-management#implementing-raptor-recommendation)
- [Email Marketing Integration](https://content.raptorservices.com/help-center/data-management#email-marketing-integration)
- [The Data Manager](https://content.raptorservices.com/help-center/data-management#the-data-manager)
- [Streaming API](https://content.raptorservices.com/help-center/data-management#streaming-api)
- [Destinations](https://content.raptorservices.com/help-center/data-management#destinations)
- [Customer Data Platform](https://content.raptorservices.com/help-center/customer-data-platform#main-content)
- [Introduction](https://content.raptorservices.com/help-center/customer-data-platform#introduction)
- [Profile Unification](https://content.raptorservices.com/help-center/customer-data-platform#profile-unification)
- [Audience Builder](https://content.raptorservices.com/help-center/customer-data-platform#audience-builder)
- [Audience Insights](https://content.raptorservices.com/help-center/customer-data-platform#audience-insights)
- [Calculated Attributes](https://content.raptorservices.com/help-center/customer-data-platform#calculated-attributes)
- [Activations](https://content.raptorservices.com/help-center/customer-data-platform#activations)
- [Single Customer View](https://content.raptorservices.com/help-center/customer-data-platform#single-customer-view)
- [CDP Export API](https://content.raptorservices.com/help-center/customer-data-platform#cdp-export-api)
- [Website Recommendations](https://content.raptorservices.com/help-center/website-recommendations#main-content)
- [Introduction](https://content.raptorservices.com/help-center/website-recommendations#introduction)
- [Recommendation Strategies](https://content.raptorservices.com/help-center/website-recommendations#recommendation-strategies)
- [Feeds](https://content.raptorservices.com/help-center/website-recommendations#feeds)
- [Tuning Parameters](https://content.raptorservices.com/help-center/website-recommendations#tuning-parameters)
- [Working with the Raptor API](https://content.raptorservices.com/help-center/website-recommendations#working-with-the-raptor-api)
- [Mail Recommendations](https://content.raptorservices.com/help-center/mail-recommendations)
- [E-mail Triggers](https://content.raptorservices.com/help-center/e-mail-triggers#main-content)
- [Get started](https://content.raptorservices.com/help-center/e-mail-triggers#get-started)
- [E-mail Trigger Documentation](https://content.raptorservices.com/help-center/e-mail-triggers#e-mail-trigger-documentation)
- [E-mail trigger integrations](https://content.raptorservices.com/help-center/e-mail-triggers#e-mail-trigger-integrations)
- [Site Search](https://content.raptorservices.com/help-center/site-search#main-content)
- [Search Tracking](https://content.raptorservices.com/help-center/site-search#search-tracking)
- [Introduction](https://content.raptorservices.com/help-center/site-search#introduction)
- [Implementing Site Search](https://content.raptorservices.com/help-center/site-search#implementing-site-search)
- [Search Ranking & Recommendations](https://content.raptorservices.com/help-center/site-search#search-ranking-recommendations)
- [Reporting](https://content.raptorservices.com/help-center/site-search#reporting)
- [Merchandising](https://content.raptorservices.com/help-center/merchandising#main-content)
- [Introduction to Merchandising](https://content.raptorservices.com/help-center/merchandising#introduction-to-merchandising)
- [Boosted Campaigns](https://content.raptorservices.com/help-center/merchandising#boosted-campaigns)
- [Customized Feeds](https://content.raptorservices.com/help-center/merchandising#customized-feeds)
- [AI Models](https://content.raptorservices.com/help-center/ai-models#main-content)
- [Customer Lifetime Value](https://content.raptorservices.com/help-center/ai-models#customer-lifetime-value)
- [Administration](https://content.raptorservices.com/help-center/administration#main-content)
- [Trust Center](https://content.raptorservices.com/help-center/administration#trust-center)
- [User Management](https://content.raptorservices.com/help-center/administration#user-management)
- [Operational Insights](https://content.raptorservices.com/help-center/administration#operational-insights)
- [Data Retention](https://content.raptorservices.com/help-center/administration#data-retention)
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