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Customer Data Platform
Learn more about building Audiences, Audience Insights, Calculated Attributes, Activations and the Single Customer View
Introduction
Profile Unification
Audience Builder
- How to build audiences in the Customer Data Platform
- How to work with Relation Data
- Map your Product Information to the Audience Builder
- Building Audiences based on future events
- Type-Ahead in the Audience Builder
- How to Clone an Audience to a Sister Account
- Audience and Calculated Attribute Scheduling
Audience Insights
Calculated Attributes
Activations
- Creating a Mail Activation
- Creating an FTP Activation
- Creating an SFTP Activation
- Agillic
- Actito Activation
- ActiveCampaign
- Adform
- Drip
- META (Facebook & Instagram)
- Google Ads & Youtube
- Heyloyalty
- HubSpot
- Klaviyo
- MailChimp
- Merchandising as an Activation
- Salesforce
- Salesforce Journey
- Google Display & Video 360
- CDP API