---
title: "Recommendation strategies: the right products for every visitor"
description: "Every visitor arrives with a different goal. Some are just browsing, some know exactly what they want, and some are about to check out. Raptor gives you 24 ready-made recommendation strategies, so you can show each of them the products or content that move them forward.\n\nYou decide which strategy goes on which page. Raptor's algorithms then pick the items for each visitor in real time, based on what they and everyone else on your site are doing."
---
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# Recommendation strategies: the right products for every visitor
### What are recommendation strategies?
Every visitor arrives with a different goal. Some are just browsing, some know exactly what they want, and some are about to check out. Raptor gives you 24 ready-made recommendation strategies, so you can show each of them the products or content that move them forward.
You decide which strategy goes on which page. Raptor's algorithms then pick the items for each visitor in real time, based on what they and everyone else on your site are doing.
### Start with your goal
The strategies are grouped by what you want to achieve. Pick a goal, then choose the strategies that fit your pages.
| Your goal | Best for | Where it works |
| --- | --- | --- |
| **Inspire new visitors** | First-time visitors with no history | Front page, category and brand pages, empty search |
| **Make it personal** | Returning and logged-in visitors | Front page, account page |
| **Help them decide** | Visitors comparing products | Product page |
| **Grow the basket** | Visitors ready to buy | Product page, powerstep, basket |
| **Promote campaigns** | Everyone, during a campaign | Campaign spots, product page |
| **Turn content into sales** | Readers of articles, guides and recipes | Content, product, category and brand pages |
| **Keep readers engaged** | Content-heavy sites | Content pages, content front page |
### Inspire new visitors
No history? No problem. These strategies use what all your visitors are doing right now, so even a first-time visitor sees relevant, trending products. They're also your safety net for dead ends such as an empty search or a 404 page.
| Strategy | What your visitor sees | Place it on |
| --- | --- | --- |
| **GetPopularItemsWeb** | The most popular and trending products on your site | Front page, empty search, 404 page |
| **GetPopularItemsInCategoryWeb** | Bestsellers in the category they're browsing | Category page |
| **GetPopularItemsInBrandWeb** | Bestsellers from the brand they're browsing | Brand page |
| **GetPopularCategoriesWeb** | The categories everyone is shopping right now | Front page, navigation |
| **GetPopularBrandsWeb** | The brands everyone is shopping right now | Front page, navigation |
🔍 **Note**: Trending reflects how much a product's popularity has changed over the selected time period, so it shows products that are becoming more popular.
### Make it personal
Treat returning visitors like regulars. These strategies learn from each visitor's own views, baskets and purchases, and get sharper with every visit. For logged-in customers, send a user ID so their history follows them across devices.
| Strategy | What your visitor sees | Place it on |
| --- | --- | --- |
| **GetUserItemRecommendationsWeb** | Personal picks based on their history and favorite categories and brands. See *Personal Shopping Assistant* | Front page, account page |
| **GetUserLookAlikeItemsWeb** | New products similar to the ones they've shown interest in | Front page, account page |
| **GetUserBrandHistoryWeb** | The brands they've been looking at | Front page, account page |
### Help them decide
Not quite the right product? Keep visitors on your site with strong alternatives, and remind them what they were already considering.
| Strategy | What your visitor sees | Place it on |
| --- | --- | --- |
| **GetSimilarItemsWeb** | Similar products from the same category and brand | Product page |
| **GetUserItemHistoryWeb** | Products they recently viewed. For B2B, a fast way to reorder | Product page, basket, account page |
### Grow the basket
The moment a visitor decides to buy is your best chance to cross-sell. These strategies suggest products that are often bought together, so customers find the accessories, refills and add-ons they'd otherwise forget.
| Strategy | What your visitor sees | Place it on |
| --- | --- | --- |
| **GetPIMRelatedItemsWeb** | Products often bought together with this one. See [*How to setup GetPIMRelatedItems*](https://content.raptorservices.com/help-center/how-to-setup-getrelateditems-2.0?hsLang=en) | Product page, powerstep |
| **GetPIMRelatedItemsForBasketWeb** | Products that complement everything in their basket | Basket |
| **GetUserCrossSellingItemsWeb** | Products that go with what they've bought before, including things they haven't discovered yet | Basket, account page |
### Promote campaigns
Put your campaigns in front of the right people. Merchandising strategies show your campaign products or content, ranked by what's popular right now. Add social proof to create a sense of urgency.
| Strategy | What your visitor sees | Place it on |
| --- | --- | --- |
| **GetMerchandisingItemsWeb** | Your campaign products, ranked by popularity and discount | Campaign spots |
| **GetMerchandisingContentWeb** | Your campaign content, ranked by popularity | Campaign spots |
| **GetNumOfUsersRightNowWeb** | How many other visitors are looking at this right now | Product page |
🔍 **Note**: Want to rank products by your own business rules, such as margin or stock? See [*Product Catalogue Rank*.](https://content.raptorservices.com/help-center/product-catalogue-rank?hsLang=en)
### Turn content into sales
Your articles, guides and recipes already inspire visitors. Connect them to your products, so readers become shoppers and shoppers get the guidance they need to buy with confidence.
| Strategy | What your visitor sees | Place it on |
| --- | --- | --- |
| **GetItemsBasedOnContentWeb** | Products related to the article they're reading | Content page |
| **GetContentBasedOnItemWeb** | Guides, articles or recipes related to the product they're viewing | Product page |
| **GetContentBasedOnProductCategoryWeb** | Content related to the category they're browsing | Category page |
| **GetContentBasedOnProductBrandWeb** | Content related to the brand they're browsing | Brand page |
### Keep readers engaged
Give readers a reason to stay. These strategies work like the product strategies, but for your content.
| Strategy | What your visitor sees | Place it on |
| --- | --- | --- |
| **GetSimilarContentWeb** | More content like the article they're reading | Content page |
| **GetPopularContentWeb** | Your most popular and trending content | Content front page |
| **GetUserContentRecommendationsWeb** | Personal content picks based on what they've read | Content front page, account page |
| **GetUserContentHistoryWeb** | Content they've recently read | Content pages, account page |
🔍 **Note**: Content strategies need ContentVisit tracking and content data. See *Know your business model: B2C, B2B and content sites* and [*Content data*](https://content.raptorservices.com/help-center/4.-content-data?hsLang=en).
### Features and settings
Every strategy works out of the box, and you stay in control: you can filter, boost and reorder the output, and get extra product data in the API response. For the features and settings of each strategy, see [*Web modules: Recommendation Strategies*](https://content.raptorservices.com/help-center/recommendation-strategies-web?hsLang=en). For how to change them, see [*Module adjustment and tuning*](https://content.raptorservices.com/help-center/module-adjustment-and-tuning?hsLang=en).
### Next step
See where to place each strategy, with examples for e-commerce, content and B2B sites, in *Best practice: where to place your modules*.
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