Still building audiences on gut feelings?

The future of marketing is data-based.

In fact, companies that use data-driven strategies drive 5-8 times as much ROI as companies that don’t!

However, data is still one of the most under-utilized assets in e-commerce, and this blind spot holds marketers back from delivering the most well-targeted and appealing messages possible.

This playbook gives you the Top 12 data-driven audiences to help you:

• Find your most high-value customers – and acquire more
• Segment customers who return too many products - and stop targeting them
• Predict churning customers, so you can reach out before they leave