A European orchestration platform for connected customer experiences
Raptor is one of five specialized technologies brought together under Ibexa — a composable orchestration platform designed for brands that want autonomy, orchestration, and high-performing digital experiences.
Together, the Ibexa platform connects customer data, content, product information, and activation into one coherent system.
What is Ibexa?
Ibexa brings together five, well-established, European marketing technologies - each powerful on its own and even stronger as a connected system:
Ibexa DXP
Deliver and manage digital experiences across websites, portals, and commerce - built for multi-market execution, fast go-to-market, and brand consistency.
Raptor CDP
Unify customer data and activate it through behavior-based audiences and personalized recommendations across web, search, e-mail, paid media, and POS.
Actito CEP
Orchestrate omnichannel customer journeys and automate activation across email, SMS, and other channels.
Quable PIM
Centralise and structure product information to ensure accurate, high-quality product content across every touchpoint.
Qualifio
Collect zero- and first-party data through interactive experiences that boost engagement and drive consented data growth.
Each product can be used independently — or combined to deliver a more connected, data-driven stack.
Why Ibexa?
Marketing moves fast, and most organisations struggle to keep experiences consistent across channels and markets.
That’s the exact reality Ibexa is built for.
It brings content, product information, customer data, and activation together in one composable orchestration platform – each product strong on its own and better together.
Rooted in European values of privacy, transparency, and local presence, Ibexa gives brands a flexible, connected foundation for delivering digital experiences for the future.
1. Modularity where you need it
Choose what fits your current setup and expand at your own pace.
Every module integrates natively with the others, allowing you to pick one or more solutions to start and scale as needed.
2. European-built technology you can trust
Designed around privacy, transparency, and responsible data use, with support teams and partners across Europe.
3. Connected experiences across every channel
From content and product data to customer insights and activation, Ibexa gives you the tools to build consistent, personalised journeys.
4. Future-ready foundation
AI-first capabilities, clean data flows, and modern orchestration give your marketing team the speed and flexibility it needs.
Where Raptor fits in
Raptor is the Customer Data Platform and personalization engine of Ibexa.
With real-time customer unification, dynamic audience building, and next-level personalization across all channels, Raptor enables brands to:
- Deliver personalized recommendations across websites, site search, e-mail marketing, paid media, and more.
- Build high-performing, dynamic audiences based on real-time behavioral data.
- Predict customer behavior accurately, including lifetime value, churn risk, and
- Connect customer data directly to content, product data, and activation tools.
- orchestrate data
- deliver relevant experiences
- scale into new markets
- and connect every part of your marketing ecosystem
Raptor can run independently — or work seamlessly with the full Ibexa ecosystem for a unified digital experience strategy.
What brands can achieve with Raptor in Ibexa
Stronger personalisation
Combine Raptor’s real-time data with Ibexa DXP content delivery and Actito activation for orchestrated experiences across channels.
Cleaner data and faster execution
Qualifio feeds zero/first-party data directly into Raptor, while Quable ensures accurate product information across touchpoints.
Consistent experiences across markets
With Ibexa DXP and Actito, teams can launch and adapt campaigns for different regions while relying on unified customer insights from Raptor.
A scalable, connected marketing engine
Start with one product — grow into a full platform when you’re ready.
Explore the Ibexa platform
Whether you’re using Raptor today or discovering it for the first time, the unified Ibexa platform gives you new ways to:
- orchestrate data
- deliver relevant experiences
- scale into new markets
- and connect every part of your marketing ecosystem
