Raptor x Salesforce Marketing Cloud: Boost your e-mail flows with dynamic recommendations
Is your brand using Salesforce Marketing Cloud? And do you want to deliver the most relevant and dynamic recommendations in your e-mails?
Blog posts & News
We cover all topics related to our services and product releases, and keep you sharp within machine learning and AI-technology.
Raptor x Salesforce Commerce Cloud: Intelligent recommendations for your platform
Is your brand using Salesforce Commerce Cloud? And are you wondering what your options are in terms of personalizing your product recommendations – beyond Salesforce’s own portfolio?
Stop wasting customer data after Black Friday
When you work in ecommerce, you know the traffic during Black Friday is certainly higher than normal. This also means that you receive a lot of customer data from various channels in a short period of time. All that data can give you a huge advantage for next year’s Black Friday – if you use it right! This blogpost will explain why a Customer Data Platform (CDP) can make a big difference in the future and for next year’s Black Friday.
3 major challenges for CMOs today – and how you can turn them into opportunities
In recent years, the role of the CMO has changed significantly. It’s much more than just planning marketing activities. CMOs are generally expected to drive profitable top-line growth and – importantly – be able to report on ROI, ROAS, and other results of the marketing spend. The pressure is on!
E-mail Triggers can secure conversion during Black Friday 2022
The Black Friday season is upon us, and when working with e-commerce it’s essential to prepare for the biggest shopping period of the year. When we are bargain hunting, our brains work in different ways. Our attention span is shorter, our reactions faster, and there are more bids for our attention than usual.
Stay 100% GDPR compliant: Choose an EU-based data processor
It’s barely news at this point. The Danish Data Protection Agency has ruled that the use of Google Analytics does not comply with the GDPR. At least not without taking necessary data protection measures.
Is your paid media marketing suffering from the iOS 14 update?
Are your customers iPhone users? And have your paid media marketing campaigns been performing worse recently?
3 ways to boost your social media campaigns with personalization
Take the test: Is your brand ready for Omnichannel Personalization?
If you're ambitious in your marketing strategy, you've probably already heard of omnichannel, or you're planning on going omnichannel as well.
What is Omnichannel? And how is it different from multichannel?
What is omnichannel? And what is the difference between omnichannel and multichannel? You may have heard these terms before, and you might even have used them interchangeably.
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