The dos and don’ts of personalization on your website
In today’s E-commerce landscape, Website Personalization is completely essential to drive conversions and create a much better user experience.
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We cover all topics related to our services and product releases, and keep you sharp within machine learning and AI-technology.
Don’t let Black Friday be a One Night Stand
Do you transform your Black Friday encounters into lasting relationships? Or do you let this annual event be a series of one-night stands?
8 Features Every E-commerce Search Engine Should Have
What is Site Search in E-commerce? Site search in E-commerce is when a search engine is integrated into your online store, enabling customers to search for the products they’re looking for on your site.
Retail Media: The future of digital advertising for retailers
Retail Media is a huge hype within e-commerce, but only a few marketers know what it is and what to achieve with Retail Media.
Predict your customer’s next step with our most advanced module yet
Raptor is proud to present our most advanced recommendation module to date. Find out what the new module is – and how it can be fully adjusted to any situation during the user journey.
Why you should dare to invest in Marketing Technology during crisis
We are all feeling the crisis (or rather, a series of crises one after another). It affects our private pockets, where we need to ask ourselves “what do I keep?” and “where do I cut?”.
Why You Need a Customer Data Platform Now
In 2020, Google decided to phase out third-party cookies, and they recently added a final nail to the coffin by announcing that nothing – on their end – will replace tracking individuals across the web after 2023.
Stop wasting customer data after Black Friday
When you work in ecommerce, you know the traffic during Black Friday is certainly higher than normal. This also means that you receive a lot of customer data from various channels in a short period of time. All that data can give you a huge advantage for next year’s Black Friday – if you use it right! This blogpost will explain why a Customer Data Platform (CDP) can make a big difference in the future and for next year’s Black Friday.
Raptor x Salesforce Commerce Cloud: Intelligent recommendations for your platform
Is your brand using Salesforce Commerce Cloud? And are you wondering what your options are in terms of personalizing your product recommendations – beyond Salesforce’s own portfolio?
3 major challenges for CMOs today – and how you can turn them into opportunities
In recent years, the role of the CMO has changed significantly. It’s much more than just planning marketing activities. CMOs are generally expected to drive profitable top-line growth and – importantly – be able to report on ROI, ROAS, and other results of the marketing spend. The pressure is on!
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