Customer Lifetime Model (CLV) - How to predict your best customers
Want to know whom of your customers are most likely to churn? Who is likely to buy the most from you in the future, and who will stay “alive” and loya...
Why Google Topics won't save your online marketing
Bad news. Things are not looking great if you were hoping for an easy solution to the 3rd party cookie debacle.
What is the difference between CDP, DMP & Data Lake?
It has never been more difficult to become fully informed of the different types of CDPs. The confusion is somewhat explained by the fact that, while ...
How to boost sales with personalization in your fashion ecommerce
I hate to break it to you. The level of personalization you experience when you visit a normal store is significantly lower than what you get online. ...
4 ways to personalize your fashion ecommerce
Seasons change, fashion cycles repeat, new styles appear. Fashion is unpredictable, and yet utterly cyclical.
What is Customer Data? And how do you store and activate it in a CDP?
Customer data refers to the information that businesses collect about their customers through various sources, such as interactions with the company w...
Protect your customer data in the Trust Center
With new privacy laws constantly seeing the light of day, ways to protect data have never been more important.
What are 4 Key Benefits of a Customer Data Platform?
Understanding the benefits of a customer data platform (CDP) can become quite the mind puzzle if you have no idea what to look for.
Salesforce x Raptor: Premium personalization on your preferred platform
Is your brand using Salesforce Marketing Cloud or Commerce Cloud? And are you wondering what your options are in terms of personalization and triggers...
6 ways to make customers share their data with you
The end of third party data means that your only future-proof way to collect data from your customers will be through a first party data strategy.
How to get personalization “right”
If you work with online marketing and sales, you know that customer data is everything.
4 steps to personalize customers’ omnichannel experience
Understanding where and when you should interact with potential customers, as well as how to act and communicate with them in the various touchpoints,...