I think most modern organizations are motivated to work with customer data or will be in the near future. They have to be if they plan on connecting with customers and becoming memorable. Many have already started but in a more simple and static setup, where data quickly expires and the process is too manual to handle long-term
With a Customer Data Platform…
1. You get data-driven marketing decisions for sky-high performance
Don’t trust your gut when making your next marketing move!
Raptor’s CDP gives you next-level insights into your entire customer base, giving you the facts you need to make high-performing data-driven decisions.
With a CDP, you not only achieve your ROI through better targeting and much-improved sales. You also save operational resources by automating marketing and sales tasks, optimizing media spend, and complying with GDPR requirements.
2. You get a future-proof data strategy
With 3rd party cookies out of the picture, you miss out on a major source of customer data for your personalized marketing.
Unless you invest in the 1st party data within your business. By collecting and connecting the many data footprints your customers leave behind, you can deliver the type of personalized communication that not only performs but is preferred by consumers.
3. You get rid of Data Silos and take full control of your data
Let’s be realistic: With every new customer touchpoint developed and activated by your marketing, sales, or IT team, a new silo of data is also created.
Isolated and siloed data can block your efforts towards scaling personalization, and they can harm any attempts you make to understand who your customers are and where they come from.
A CDP gives teams access to leverage customer data across departments – tearing down the data silos that prohibit growth and transparency.
4. You get a 360° overview of your customer base with Single Customer View
A CDP enables you to understand your customers on a 1:1 level. What does that mean exactly? Well, it means you can catch micro-trends, deliver accurate product- and content recommendations, and manage your customers’ journeys – all through insights you get from every single customer.
A CDP develops a single meaningful view of the customers in real-time, whether from their interactions in the physical store or when they visit your website or app.
You can act on the data you get from all channels and customer touchpoints, allowing you to fully manage your customer relationships.
Maybe you also need to read: 3 Questions to ask before you buy a CDP
Do you want to understand your customers in a 2022 perspective?
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Why a Customer Platform is crucial in times of change
With customers’ new and improved ways to interact with your brand on multiple channels, the relationship between you and them is changed fundamentally.
Take live shopping as an example. Here both online and offline channels are used. Products are sold directly through video streaming on platforms such as Facebook, Instagram, or Amazon. The shopping experience combines the best from two worlds: Making the online experience similar to the one we know from physical stores and collecting customer data as part of the online experience.
A customer shifting between digital and physical spaces necessitates a place for you to understand their actions. A place where their data is united, their profiles refined and updated according to recent activities and changes in their lives.
A Customer Data Platform provides this space by developing a single customer view in real-time. You get insights here and now, allowing you to manage campaigns and use them for targeting later on.
Want the ultimate data-based audience strategy?
While many benefits of turning to this technology are listed above, you also need to encompass the financial aspect of the CDP investment. According to Gartner, the cost of poor data quality annually amounts to 15 million dollars, which a solution supporting both data collection and activation could help with.