In 2020, Google decided to phase out third-party cookies, and they recently added a final nail to the coffin by announcing that nothing – on their end – will replace tracking individuals across the web after 2023.
When you work in ecommerce, you know the traffic during Black Friday is certainly higher than normal. This also means that you receive a lot of customer data from various channels in a short period of time. All that data can give you a huge advantage for next year’s Black Friday – if you use it right! This blogpost will explain why a Customer Data Platform (CDP) can make a big difference in the future and for next year’s Black Friday.
In recent years, the role of the CMO has changed significantly. It’s much more than just planning marketing activities. CMOs are generally expected to drive profitable top-line growth and – importantly – be able to report on ROI, ROAS, and other results of the marketing spend. The pressure is on!
The customer journey is omnichannel. Companies are therefore under constant pressure to deliver personalized marketing on a broad scale and in real-time. Especially because customers engage with their brand across different channels, whether it’s through email, web, SoMe, or even offline.