Why personalization is impossible without a Customer Data Platform (CDP)
For years, marketers have been promised “personalization at scale.” You’ve probably heard it pitched in countless ways: smarter e-mail recommendations...
3 ways to collect data through pop-ups – and how to use it in your marketing activities
No reason to sugarcoat it. E-commerce is facing a lot of challenges right now. Chinese giants like TEMU and SHEIN are booming forward while steadily r...
How to combat the TEMU invasion: 6 Strategies for E-Commerce
It’s a name that’s impossible to ignore. No matter how hard you try. TEMU. The Chinese giant has invaded the e-commerce market and sent ripples throug...
Why Customer Loyalty is crucial in the fashion industry
Stakes are incredibly high in fashion. With a global market value of predicted to reach 1.2 trillion dollars by 2025, fashion is the number one e-comm...
How the top e-commerce brands are working with loyalty: Trends and challenges for 2024
Loyalty is key No matter what corner of e-commerce you’re in, everyone can agree on one thing: Loyalty comes before anything else.
Martech trends for 2024: Four technologies you should focus on
Like lots of marketers, you may have been told to find a way to achieve the same (or maybe better!) results with fewer resources. So, what actions sho...
Why You Need a Customer Data Platform Now
In 2020, Google decided to phase out third-party cookies, and they recently added a final nail to the coffin by announcing that nothing – on their end...
Stop wasting customer data after Black Friday
When you work in ecommerce, you know the traffic during Black Friday is certainly higher than normal. This also means that you receive a lot of custom...
Raptor x Salesforce Commerce Cloud: Intelligent recommendations for your platform
Is your brand using Salesforce Commerce Cloud? And are you wondering what your options are in terms of personalizing your product recommendations – be...
3 major challenges for CMOs today – and how you can turn them into opportunities
In recent years, the role of the CMO has changed significantly. It’s much more than just planning marketing activities. CMOs are generally expected to...
Customer Data Platform – A key element in your omnichannel strategy
The customer journey is omnichannel. Companies are therefore under constant pressure to deliver personalized marketing on a broad scale and in real-ti...
Is your paid media marketing suffering from the iOS 14 update?
Are your customers iPhone users? And have your paid media marketing campaigns been performing worse recently?
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