--- title: The Raptor Blog | Customer Data Platform description: Customer Data Platform | We cover all topics related to our services and product releases, and keep you sharp within machine learning and AI-technology. image: https://content.raptorservices.com/hubfs/ezgif-1-10c9784958.jpg --- [![raptor-qntm-logo_horizontal_gradient](https://content.raptorservices.com/hs-fs/hubfs/raptor-qntm-logo_horizontal_gradient.png?width=183&height=55&name=raptor-qntm-logo_horizontal_gradient.png "raptor-qntm-logo_horizontal_gradient")](https://www.raptorservices.com/) - [Back to frontpage](https://www.raptorservices.com/) - [Get a demo](https://www.raptorservices.com/book-meeting) Get inspired in a world of Personalization & data activation # customer data platform ##### Explore your favorite topics - [All](https://content.raptorservices.com/blog) - [Customer Data Platform](https://content.raptorservices.com/blog/tag/customer-data-platform) - [Website Recommendations](https://content.raptorservices.com/blog/tag/website-recommendations) - [E-mail Triggers](https://content.raptorservices.com/blog/tag/e-mail-triggers) - [E-mail Recommendations](https://content.raptorservices.com/blog/tag/e-mail-recommendations) - [Site Search](https://content.raptorservices.com/blog/tag/site-search) - [Merchandising](https://content.raptorservices.com/blog/tag/merchandising) - [3rd Party Cookies](https://content.raptorservices.com/blog/tag/3rd-party-cookies) - [CDP](https://content.raptorservices.com/blog/tag/cdp) [![Why personalization is impossible without a Customer Data Platform (CDP)](https://content.raptorservices.com/hubfs/Banner_thumbnail%20stats_Raptor.png)](https://content.raptorservices.com/blog/why-personalization-is-impossible-without-a-customer-data-platform-cdp) CDP | Blog | 3rd Party Cookies | Customer Data Platform ### [Why personalization is impossible without a Customer Data Platform (CDP)](https://content.raptorservices.com/blog/why-personalization-is-impossible-without-a-customer-data-platform-cdp) For years, marketers have been promised “personalization at scale.” You’ve probably heard it pitched in countless ways: smarter e-mail recommendations... [Read More](https://content.raptorservices.com/blog/why-personalization-is-impossible-without-a-customer-data-platform-cdp) [![3 ways to collect data through pop-ups – and how to use it in your marketing activities](https://content.raptorservices.com/hubfs/blog_collect-data_blog-header5.webp)](https://content.raptorservices.com/blog/3-ways-to-collect-data-and-how-to-use-it-in-your-marketing-activities) Customer Data Platform | Website Recommendations ### [3 ways to collect data through pop-ups – and how to use it in your marketing activities](https://content.raptorservices.com/blog/3-ways-to-collect-data-and-how-to-use-it-in-your-marketing-activities) No reason to sugarcoat it. E-commerce is facing a lot of challenges right now. Chinese giants like TEMU and SHEIN are booming forward while steadily r... [Read More](https://content.raptorservices.com/blog/3-ways-to-collect-data-and-how-to-use-it-in-your-marketing-activities) [![How to combat the TEMU invasion: 6 Strategies for E-Commerce](https://content.raptorservices.com/hubfs/temu-invasion_blogpost_header2.webp)](https://content.raptorservices.com/blog/how-to-combat-the-temu-invasion-6-strategies-for-e-commerce) Customer Data Platform | Website Recommendations ### [How to combat the TEMU invasion: 6 Strategies for E-Commerce](https://content.raptorservices.com/blog/how-to-combat-the-temu-invasion-6-strategies-for-e-commerce) It’s a name that’s impossible to ignore. No matter how hard you try. TEMU. The Chinese giant has invaded the e-commerce market and sent ripples throug... [Read More](https://content.raptorservices.com/blog/how-to-combat-the-temu-invasion-6-strategies-for-e-commerce) [![Why Customer Loyalty is crucial in the fashion industry](https://content.raptorservices.com/hubfs/Imported_Blog_Media/loyalty-program-fashion-ecommerce-header.webp)](https://content.raptorservices.com/blog/customer-loyalty-in-fashion-your-key-to-premium-personalization) Customer Data Platform | ecom | Fashion | Apparel & Sports ### [Why Customer Loyalty is crucial in the fashion industry](https://content.raptorservices.com/blog/customer-loyalty-in-fashion-your-key-to-premium-personalization) Stakes are incredibly high in fashion. With a global market value of predicted to reach 1.2 trillion dollars by 2025, fashion is the number one e-comm... [Read More](https://content.raptorservices.com/blog/customer-loyalty-in-fashion-your-key-to-premium-personalization) [![How the top e-commerce brands are working with loyalty: Trends and challenges for 2024](https://content.raptorservices.com/hubfs/loyalty-in-ecommerce_blog-post-header.webp)](https://content.raptorservices.com/blog/how-the-top-e-commerce-brands-are-working-with-loyalty-trends-and-challenges-for-2024) CDP | Customer Data Platform | GDPR | AI ### [How the top e-commerce brands are working with loyalty: Trends and challenges for 2024](https://content.raptorservices.com/blog/how-the-top-e-commerce-brands-are-working-with-loyalty-trends-and-challenges-for-2024) Loyalty is key No matter what corner of e-commerce you’re in, everyone can agree on one thing: Loyalty comes before anything else. [Read More](https://content.raptorservices.com/blog/how-the-top-e-commerce-brands-are-working-with-loyalty-trends-and-challenges-for-2024) [![Martech trends for 2024: Four technologies you should focus on](https://content.raptorservices.com/hubfs/blogpost_header_martech-trends-2024-3.webp)](https://content.raptorservices.com/blog/martech-trends-for-2024-four-technologies-you-should-focus-on) 3rd Party Cookies | Customer Data Platform | GDPR | Data consent | AI ### [Martech trends for 2024: Four technologies you should focus on](https://content.raptorservices.com/blog/martech-trends-for-2024-four-technologies-you-should-focus-on) Like lots of marketers, you may have been told to find a way to achieve the same (or maybe better!) results with fewer resources. So, what actions sho... [Read More](https://content.raptorservices.com/blog/martech-trends-for-2024-four-technologies-you-should-focus-on) [![Why You Need a Customer Data Platform Now](https://content.raptorservices.com/hubfs/Imported_Blog_Media/3rd-party-cookies-raptor-Website.jpg)](https://content.raptorservices.com/blog/why-you-need-a-customer-data-platform-before-google-kills-off-third-party-cookies) Customer Data Platform | GDPR ### [Why You Need a Customer Data Platform Now](https://content.raptorservices.com/blog/why-you-need-a-customer-data-platform-before-google-kills-off-third-party-cookies) In 2020, Google decided to phase out third-party cookies, and they recently added a final nail to the coffin by announcing that nothing – on their end... [Read More](https://content.raptorservices.com/blog/why-you-need-a-customer-data-platform-before-google-kills-off-third-party-cookies) [![Stop wasting customer data after Black Friday](https://content.raptorservices.com/hubfs/black-friday-stop-wasting-data_blogpost_header.webp)](https://content.raptorservices.com/blog/stop-wasting-customer-data-after-black-friday) Blog | Customer Data Platform | AI | Black Friday ### [Stop wasting customer data after Black Friday](https://content.raptorservices.com/blog/stop-wasting-customer-data-after-black-friday) When you work in ecommerce, you know the traffic during Black Friday is certainly higher than normal. This also means that you receive a lot of custom... [Read More](https://content.raptorservices.com/blog/stop-wasting-customer-data-after-black-friday) [![Raptor x Salesforce Commerce Cloud: Intelligent recommendations for your platform](https://content.raptorservices.com/hubfs/salesforce-commerce-cloud_landingpage_header.webp)](https://content.raptorservices.com/blog/salesforce-x-raptor-commerce-cloud-integration) Customer Data Platform | ecom | Website Recommendations ### [Raptor x Salesforce Commerce Cloud: Intelligent recommendations for your platform](https://content.raptorservices.com/blog/salesforce-x-raptor-commerce-cloud-integration) Is your brand using Salesforce Commerce Cloud? And are you wondering what your options are in terms of personalizing your product recommendations – be... [Read More](https://content.raptorservices.com/blog/salesforce-x-raptor-commerce-cloud-integration) [![3 major challenges for CMOs today – and how you can turn them into opportunities](https://content.raptorservices.com/hubfs/3-challenges-mckinsey-report_website-header.png)](https://content.raptorservices.com/blog/3-major-challenges-for-cmos-today-and-how-you-can-turn-them-into-opportunities) Customer Data Platform | GDPR | Data Security ### [3 major challenges for CMOs today – and how you can turn them into opportunities](https://content.raptorservices.com/blog/3-major-challenges-for-cmos-today-and-how-you-can-turn-them-into-opportunities) In recent years, the role of the CMO has changed significantly. It’s much more than just planning marketing activities. CMOs are generally expected to... [Read More](https://content.raptorservices.com/blog/3-major-challenges-for-cmos-today-and-how-you-can-turn-them-into-opportunities) [![Customer Data Platform – A key element in your omnichannel strategy](https://content.raptorservices.com/hubfs/Imported_Blog_Media/CDP-Key-element-in-omnichannel-Website-1200x675-1.jpeg)](https://content.raptorservices.com/blog/customer-data-platform-a-key-element-in-your-omnichannel-strategy) Customer Data Platform ### [Customer Data Platform – A key element in your omnichannel strategy](https://content.raptorservices.com/blog/customer-data-platform-a-key-element-in-your-omnichannel-strategy) The customer journey is omnichannel. Companies are therefore under constant pressure to deliver personalized marketing on a broad scale and in real-ti... [Read More](https://content.raptorservices.com/blog/customer-data-platform-a-key-element-in-your-omnichannel-strategy) [![Is your paid media marketing suffering from the iOS 14 update?](https://content.raptorservices.com/hubfs/ios14_web_blog-header-1.jpg)](https://content.raptorservices.com/blog/is-your-paid-media-marketing-suffering-from-ios14) CDP | 3rd Party Cookies | Customer Data Platform ### [Is your paid media marketing suffering from the iOS 14 update?](https://content.raptorservices.com/blog/is-your-paid-media-marketing-suffering-from-ios14) Are your customers iPhone users? And have your paid media marketing campaigns been performing worse recently? 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And how do you store and activate it in a CDP?](https://content.raptorservices.com/hubfs/Imported_Blog_Media/what-is-a-cdp_header_website.webp)](https://content.raptorservices.com/blog/what-is-a-customer-data-platform-cdp) [What is Customer Data? And how do you store and activate it in a CDP?](https://content.raptorservices.com/blog/what-is-a-customer-data-platform-cdp) Customer data refers to the information that businesses collect about their customers throughfalse [Learn More](https://content.raptorservices.com/blog/what-is-a-customer-data-platform-cdp) [![Why You Need a Customer Data Platform Now](https://content.raptorservices.com/hubfs/Imported_Blog_Media/3rd-party-cookies-raptor-Website.jpg)](https://content.raptorservices.com/blog/why-you-need-a-customer-data-platform-before-google-kills-off-third-party-cookies) [Why You Need a Customer Data Platform Now](https://content.raptorservices.com/blog/why-you-need-a-customer-data-platform-before-google-kills-off-third-party-cookies) In 2020, Google decided to phase out third-party cookies, and they recently added a final nail tofalse [Learn More](https://content.raptorservices.com/blog/why-you-need-a-customer-data-platform-before-google-kills-off-third-party-cookies) [![Is your paid media marketing suffering from the iOS 14 update?](https://content.raptorservices.com/hubfs/ios14_web_blog-header-1.jpg)](https://content.raptorservices.com/blog/is-your-paid-media-marketing-suffering-from-ios14) [Is your paid media marketing suffering from the iOS 14 update?](https://content.raptorservices.com/blog/is-your-paid-media-marketing-suffering-from-ios14) Are your customers iPhone users? 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Who is likely to buy the most fromfalse [Learn More](https://content.raptorservices.com/blog/customer-lifetime-model-clv-how-to-predict-your-best-customers) [![The End of Third-Party Cookies: What Should You Do?](https://content.raptorservices.com/hubfs/Imported_Blog_Media/Google_Website_killing_of_third_party_cookies.webp)](https://content.raptorservices.com/blog/the-end-of-third-party-cookies-what-should-you-do) [The End of Third-Party Cookies: What Should You Do?](https://content.raptorservices.com/blog/the-end-of-third-party-cookies-what-should-you-do) Last updated: January 2024 You probably recognize this omnipresent feeling of being chased withfalse [Learn More](https://content.raptorservices.com/blog/the-end-of-third-party-cookies-what-should-you-do) [![POS and Personalization](https://content.raptorservices.com/hubfs/Imported_Blog_Media/POS-PersonalizationWebsite.jpeg)](https://content.raptorservices.com/blog/pos-and-personalization) [POS and Personalization](https://content.raptorservices.com/blog/pos-and-personalization) These days, it is rare to experience a physical store that doesn’t have an online e-commerce sitefalse [Learn More](https://content.raptorservices.com/blog/pos-and-personalization) [![How to combat the TEMU invasion: 6 Strategies for E-Commerce](https://content.raptorservices.com/hubfs/temu-invasion_blogpost_header2.webp)](https://content.raptorservices.com/blog/how-to-combat-the-temu-invasion-6-strategies-for-e-commerce) [How to combat the TEMU invasion: 6 Strategies for E-Commerce](https://content.raptorservices.com/blog/how-to-combat-the-temu-invasion-6-strategies-for-e-commerce) It’s a name that’s impossible to ignore. No matter how hard you try. TEMU. The Chinese giant hasfalse [Learn More](https://content.raptorservices.com/blog/how-to-combat-the-temu-invasion-6-strategies-for-e-commerce) [![How to get personalization “right”](https://content.raptorservices.com/hubfs/header-image-v4_small.gif)](https://content.raptorservices.com/blog/how-to-get-personalization-right) [How to get personalization “right”](https://content.raptorservices.com/blog/how-to-get-personalization-right) If you work with online marketing and sales , you know that customer data is everything. 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