Understanding where and when you should interact with potential customers, as well as how to act and communicate with them in the various touchpoints,...
Last updated: January 2024 You probably recognize this omnipresent feeling of being chased with unwelcome ads wherever you turn online. Well, that is ...
Customer data platforms: You have probably heard the buzz, seen the ads and maybe you have even been asked to evaluate one for your business. The reas...
If your tech stack consists of a wide range of different technologies that each serve a specific purpose to your business’s growth, you are most likel...
These days, it is rare to experience a physical store that doesn’t have an online e-commerce site as well. On the other hand, it is not uncommon to fi...
A Customer Data Platform (CDP) allows you to access and combine audience data for easy activation and campaign execution. It also enables you to take ...