Martech trends for 2024: Four technologies you should focus on
Like lots of marketers, you may have been told to find a way to achieve the same (or maybe better!) results with fewer resources. So, what actions sho...
Why you should dare to invest in Marketing Technology during crisis
We are all feeling the crisis (or rather, a series of crises one after another). It affects our private pockets, where we need to ask ourselves “what ...
Is your paid media marketing suffering from the iOS 14 update?
Are your customers iPhone users? And have your paid media marketing campaigns been performing worse recently?
Why Google Topics won't save your online marketing
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What is Customer Data? And how do you store and activate it in a CDP?
Customer data refers to the information that businesses collect about their customers through various sources, such as interactions with the company w...
6 ways to make customers share their data with you
The end of third party data means that your only future-proof way to collect data from your customers will be through a first party data strategy.
The End of Third-Party Cookies: What Should You Do?
Last updated: January 2024 You probably recognize this omnipresent feeling of being chased with unwelcome ads wherever you turn online. Well, that is ...
Cookie Policy and how to comply with current EU E-privacy standards
What happens to online personalization if cookie policy makes more customers opt-out?
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