The Black Friday season is upon us, and when working with e-commerce it’s essential to prepare for the biggest shopping period of the year. When we are bargain hunting, our brains work in different ways. Our attention span is shorter, our reactions faster, and there are more bids for our attention than usual.
I hate to break it to you. The level of personalization you experience when you visit a normal store is significantly lower than what you get online. If the e-commerce has done their homework, that is.
Black Friday and Cyber Monday are, without a doubt, the biggest shopping days of the year. In 2020, 65% of customers chose to make their purchases online on Black Friday for the comfort of shopping from home.