How to use personalization during Black Friday
Black Friday and Cyber Monday are, without a doubt, the biggest shopping days of the year. In 2020, 65% of customers chose to make their purchases onl...
IOS 15 – What you need to know
iOS 15 is a reality: At Apple’s annual Worldwide Developers Conference in June, the company announced a rollout of a handful of new iOS 15 privacy fea...
Back In Stock and Price Drop
Most e-commerce stores use mailing lists to send customers notifications when a product gets back in stock. But imagine being able to send an email to...
Email Personalization – Raptor vs. Platform
Your average subscriber receive a lot of emails, from many different companies every day and a lot of them are probably your competitors.
Measuring the effect of personalization
As a vendor, Raptor is dependent on our client’s investment, and therefore we need to illustrate the value and results that we create as best as we ca...
Triggers – Raptor vs. Platform
Most email platforms have the ability to send out email triggers such as abandoned basket, product- and category interest to mention a few.
Is e-mail marketing still relevant in 2019
With so many different marketing channels to choose from, it is easy for companies to down-prioritize one. For many years, e-mail marketing has been s...
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