Black Friday and Cyber Monday are, without a doubt, the biggest shopping days of the year. In 2020, 65% of customers chose to make their purchases online on Black Friday for the comfort of shopping from home.
iOS 15 is a reality: At Apple’s annual Worldwide Developers Conference in June, the company announced a rollout of a handful of new iOS 15 privacy features to their software; most in favor of enhanced user experience and privacy protection to help users control and monitor apps’ use of their data.
Most e-commerce stores use mailing lists to send customers notifications when a product gets back in stock. But imagine being able to send an email to a customer without them having to sign up for a specific product or variation. Imagine a system, able to determine a customer’s interest in a specific product or variation, and proactively alerting the customer when something significant happens to the product. That’s exactly what Raptor’s new triggers are for.
As a vendor, Raptor is dependent on our client’s investment, and therefore we need to illustrate the value and results that we create as best as we can. Companies that rely on services provided by suppliers should always aim to have a clear overview of the value that each vendor brings to their business.
With so many different marketing channels to choose from, it is easy for companies to down-prioritize one. For many years, e-mail marketing has been slept on and a lot of companies are not aware of the huge potential it has to offer. E-mail marketing is the oldest channel in digital marketing, which may be the reason why people neglect it and may think it is a dead marketing channel.