Why Campaign Triggers are the missing piece in your e-mail flows

Feb 13, 2025 | E-mail Triggers

By Laura Bjerre Schwalbe

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Reading Time: 2 minutes

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If you're familiar with price drop triggers, you already know how effective they are at converting customers when a product’s price changes.

But you probably also know that there are many types of offers that aren’t price drops.

Think of 3-for-2 offers or bundle campaigns? How do you alert your customers to those types of offers?

That’s exactly what the Campaign Trigger is for— creating customizable triggers for any type of offer you provide.

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What is a Campaign Trigger?

Think of it as the sibling of the price drop trigger, but with more flexibility. Instead of accounting only for price changes, it can be used for whichever type of offer or parameter you decide.

The trigger activates whenever a customer:

Visits a product page multiple times (you decide how many)
Adds an item to their basket
Adds a product to their favorites

Once that product is added to a specific campaign, Raptor’s engine shoots a trigger e-mail notifying them of the offer.

How is it Different from a Price Drop Trigger?

A price drop trigger listens for price reductions and notifies interested customers. While effective, it doesn’t account for other types of offers that don’t necessarily involve a drop in price. The campaign trigger, on the other hand, can be instructed to react whenever a product is added to a specific campaign.

Here are some real-life use cases

1. "3 for 2" bundle deals

In “3 for 2” or other bundle deals, price drop trigger wouldn’t apply here because the price per item may not change. Instead, a campaign trigger can notify customers when products they’ve engaged with are part of a bundle offer—like “Get 3, Pay for 2” or “3 pairs for 200 EUR.”

2. Presale notifications

Customers who checked out a product during presale can automatically get a notification once that product goes on sale. This ensures early interest turns into actual sales.

This would be useful for something like a sneaker drop, where a highly anticipated pair of sneakers is finally dropped.

3. Clearance sales & "Last Chance" alerts

Running out of stock? Set a campaign trigger to alert customers when a product is entering its final discount phase—whether it’s “Last Chance” pricing or a final markdown before going out of stock.

4. Member-exclusive pricing

If your store offers member-only discounts, a campaign trigger can notify members when a product they’ve viewed now has a special price for them.

This wouldn’t work by using a regular price drop, since the item isn’t dropping in price for everybody, but the campaign trigger can react on a special ‘members’ tag that can be added to a campaign.

5. Any offer you want!

The best part of campaign triggers is that they can react to any parameter that changes. Whether it’s a loyalty discount, a limited-time deal, or a personalized promotion, this tool gives marketers full flexibility.

Just add a campaign tag that the trigger can react to and get creative building any trigger campaign you can think of!