How the top e-commerce brands are working with loyalty: Trends and challenges for 2024
Loyalty is key No matter what corner of e-commerce you’re in, everyone can agree on one thing: Loyalty comes before anything else.
Martech trends for 2024: Four technologies you should focus on
Like lots of marketers, you may have been told to find a way to achieve the same (or maybe better!) results with fewer resources. So, what actions sho...
Why you should dare to invest in Marketing Technology during crisis
We are all feeling the crisis (or rather, a series of crises one after another). It affects our private pockets, where we need to ask ourselves “what ...
Why You Need a Customer Data Platform Now
In 2020, Google decided to phase out third-party cookies, and they recently added a final nail to the coffin by announcing that nothing – on their end...
3 major challenges for CMOs today – and how you can turn them into opportunities
In recent years, the role of the CMO has changed significantly. It’s much more than just planning marketing activities. CMOs are generally expected to...
Why Google Topics won't save your online marketing
Bad news. Things are not looking great if you were hoping for an easy solution to the 3rd party cookie debacle.
What is Customer Data? And how do you store and activate it in a CDP?
Customer data refers to the information that businesses collect about their customers through various sources, such as interactions with the company w...
The End of Third-Party Cookies: What Should You Do?
Last updated: January 2024 You probably recognize this omnipresent feeling of being chased with unwelcome ads wherever you turn online. Well, that is ...
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