In 2020, Google decided to phase out third-party cookies, and they recently added a final nail to the coffin by announcing that nothing – on their end – will replace tracking individuals across the web after 2023.
In recent years, the role of the CMO has changed significantly. It’s much more than just planning marketing activities. CMOs are generally expected to drive profitable top-line growth and – importantly – be able to report on ROI, ROAS, and other results of the marketing spend. The pressure is on!
3rd Party Cookies |Customer Data Platform |GDPR |Data consent
Customer data refers to the information that businesses collect about their customers through various sources, such as interactions with the company website, social media, email, mobile apps, and other channels.
CDP |3rd Party Cookies |Customer Data Platform |GDPR |Advertising Personalization
You probably recognize this omnipresent feeling of being chased with unwelcome ads wherever you turn online. Well, that is about to change. As part of a bigger movement towards a more privacy-preserving future, Google has recently announced that they “won’t be building “alternate identifiers to track individuals as they browse across the web, nor will we use them in our products”.