Why You Need a Customer Data Platform Now
In 2020, Google decided to phase out third-party cookies, and they recently added a final nail to the coffin by announcing that nothing – on their end...
Stop wasting customer data after Black Friday
When you work in ecommerce, you know the traffic during Black Friday is certainly higher than normal. This also means that you receive a lot of custom...
Raptor x Salesforce Commerce Cloud: Intelligent recommendations for your platform
Is your brand using Salesforce Commerce Cloud? And are you wondering what your options are in terms of personalizing your product recommendations – be...
3 major challenges for CMOs today – and how you can turn them into opportunities
In recent years, the role of the CMO has changed significantly. It’s much more than just planning marketing activities. CMOs are generally expected to...
E-mail Triggers can secure conversion during Black Friday 2022
The Black Friday season is upon us, and when working with e-commerce it’s essential to prepare for the biggest shopping period of the year. When we ar...
Stay 100% GDPR compliant: Choose an EU-based data processor
It’s barely news at this point. Data protection agencies across the EU have ruled that using Google Analytics does not comply with the GDPR. At least ...
Customer Data Platform – A key element in your omnichannel strategy
The customer journey is omnichannel. Companies are therefore under constant pressure to deliver personalized marketing on a broad scale and in real-ti...
Is your paid media marketing suffering from the iOS 14 update?
Are your customers iPhone users? And have your paid media marketing campaigns been performing worse recently?
Raptor x Salesforce Marketing Cloud: Boost your e-mail flows with dynamic recommendations
Is your brand using Salesforce Marketing Cloud? And do you want to deliver the most relevant and dynamic recommendations in your e-mails?
Take the test: Is your brand ready for Omnichannel Personalization?
If you're ambitious in your marketing strategy, you've probably already heard of omnichannel, or you're planning on going omnichannel as well.
5 Key Steps to make the most of customer data in all channels
90% of people who own more than one device switch between them every day. Many uses both mobile, desktop and tablet to complete even a single task.