Stay 100% GDPR compliant: Choose an EU-based data processor
It’s barely news at this point. Data protection agencies across the EU have ruled that using Google Analytics does not comply with the GDPR. At least ...
Customer Data Platform – A key element in your omnichannel strategy
The customer journey is omnichannel. Companies are therefore under constant pressure to deliver personalized marketing on a broad scale and in real-ti...
Is your paid media marketing suffering from the iOS 14 update?
Are your customers iPhone users? And have your paid media marketing campaigns been performing worse recently?
Raptor x Salesforce Marketing Cloud: Boost your e-mail flows with dynamic recommendations
Is your brand using Salesforce Marketing Cloud? And do you want to deliver the most relevant and dynamic recommendations in your e-mails?
Take the test: Is your brand ready for Omnichannel Personalization?
If you're ambitious in your marketing strategy, you've probably already heard of omnichannel, or you're planning on going omnichannel as well.
5 Key Steps to make the most of customer data in all channels
90% of people who own more than one device switch between them every day. Many uses both mobile, desktop and tablet to complete even a single task.
Omnichannel: How Bog & Idé increased sales by 54%
Today’s channel-hopping shoppers are anything but loyal to one platform. They switch between online and offline, desktop and smartphones without flinc...
Customer Lifetime Model (CLV) - How to predict your best customers
Want to know whom of your customers are most likely to churn? Who is likely to buy the most from you in the future, and who will stay “alive” and loya...
Why Google Topics won't save your online marketing
Bad news. Things are not looking great if you were hoping for an easy solution to the 3rd party cookie debacle.
What is the difference between CDP, DMP & Data Lake?
It has never been more difficult to become fully informed of the different types of CDPs. The confusion is somewhat explained by the fact that, while ...
How to boost sales with personalization in your fashion ecommerce
I hate to break it to you. The level of personalization you experience when you visit a normal store is significantly lower than what you get online. ...