Raptor x Salesforce Marketing Cloud: Boost your e-mail flows with dynamic recommendations
Is your brand using Salesforce Marketing Cloud? And do you want to deliver the most relevant and dynamic recommendations in your e-mails?
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We cover all topics related to our services and product releases, and keep you sharp within machine learning and AI-technology.
Take the test: Is your brand ready for Omnichannel Personalization?
If you're ambitious in your marketing strategy, you've probably already heard of omnichannel, or you're planning on going omnichannel as well.
What is Omnichannel? And how is it different from multichannel?
What is omnichannel? And what is the difference between omnichannel and multichannel? You may have heard these terms before, and you might even have used them interchangeably.
5 Key Steps to make the most of customer data in all channels
90% of people who own more than one device switch between them every day. Many uses both mobile, desktop and tablet to complete even a single task.
Omnichannel: How Bog & Idé increased sales by 54%
Today’s channel-hopping shoppers are anything but loyal to one platform. They switch between online and offline, desktop and smartphones without flinching - and why wouldn’t they?
Customer Lifetime Model (CLV) - How to predict your best customers
Want to know whom of your customers are most likely to churn? Who is likely to buy the most from you in the future, and who will stay “alive” and loyal with your current marketing efforts?
Why Google Topics won't save your online marketing
Bad news. Things are not looking great if you were hoping for an easy solution to the 3rd party cookie debacle.
What is the difference between CDP, DMP & Data Lake?
It has never been more difficult to become fully informed of the different types of CDPs. The confusion is somewhat explained by the fact that, while new types of CDPs continue to hatch, their functionalities and value propositions remain a bit unclear.
How to boost sales with personalization in your fashion ecommerce
I hate to break it to you. The level of personalization you experience when you visit a normal store is significantly lower than what you get online. If the e-commerce has done their homework, that is.
Why Customer Loyalty is crucial in the fashion industry
Stakes are incredibly high in fashion. With a global market value of 759,5 billion dollars in 2021, fashion is the number one e-commerce industry in the world. The industry is dominated by giants and, as a result, the fashion consumer has high expectations and can be hard to win over.
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