Martech trends for 2024: Four technologies you should focus on
Like lots of marketers, you may have been told to find a way to achieve the same (or maybe better!) results with fewer resources. So, what actions sho...
5 proven hacks for E-mail Personalization in e-commerce
Are you looking to take your e-mail marketing to the next level and increase conversion rates? Then you are in the right place!
Merchandising upgrade: Unlock new Retail Media revenue streams
Is Retail Media a part of your e-commerce marketing strategy for 2024? Then you need the right tool to help you boost products and brands across your ...
Recommendation vs. Personalization: What are the differences and synergies?
In the dynamic world of digital interactions, businesses are constantly striving to capture the attention of their audience and leave a lasting impres...
The dos and don’ts of personalization on your website
In today’s E-commerce landscape, Website Personalization is completely essential to drive conversions and create a much better user experience.
Don’t let Black Friday be a One Night Stand
Do you transform your Black Friday encounters into lasting relationships? Or do you let this annual event be a series of one-night stands?
8 Features Every E-commerce Search Engine Should Have
What is Site Search in E-commerce? Site search in E-commerce is when a search engine is integrated into your online store, enabling customers to searc...
Retail Media: The future of digital advertising for retailers
Retail Media is a huge hype within e-commerce, but only a few marketers know what it is and what to achieve with Retail Media.
Predict your customer’s next step with our most advanced module yet
Raptor is proud to present our most advanced recommendation module to date. Find out what the new module is – and how it can be fully adjusted to any ...
Why you should dare to invest in Marketing Technology during crisis
We are all feeling the crisis (or rather, a series of crises one after another). It affects our private pockets, where we need to ask ourselves “what ...
Why You Need a Customer Data Platform Now
In 2020, Google decided to phase out third-party cookies, and they recently added a final nail to the coffin by announcing that nothing – on their end...
Stop wasting customer data after Black Friday
When you work in ecommerce, you know the traffic during Black Friday is certainly higher than normal. This also means that you receive a lot of custom...