5 Reasons To Get a Customer Data Platform
A Customer Data Platform (CDP) allows you to access and combine audience data for easy activation and campaign execution. It also enables you to take ...
Measuring the effect of personalization
As a vendor, Raptor is dependent on our client’s investment, and therefore we need to illustrate the value and results that we create as best as we ca...
Catalog Enhancement: 5-Step Wizard
You can quickly set up Raptor Catalog Enhancement using our 5-step wizard. This will integrate your feed with Google Ads, which is a prerequisite for ...
Optimize your products with Catalog Enhancement
What actions do you take to stand out in your product ads? Users are exposed to many product ads every day from many different companies including you...
Record increase in web sales during COVID-19 crisis
The long term consequences of the Covid-19 pandemic are unclear.
Cookie Policy and how to comply with current EU E-privacy standards
What happens to online personalization if cookie policy makes more customers opt-out?
What is AI? – AI Terminology
What are we actually talking about, when we throw around terms like AI, Machine Learning, and Neural Networks?
AI Is a Lie
The IT industry is overflowing with people tossing around seemingly random acronyms and technology names. We do too. But I think it’s time to pause an...
Triggers – Raptor vs. Platform
Most email platforms have the ability to send out email triggers such as abandoned basket, product- and category interest to mention a few.
Sale Module for Web and E-mail
The Sale Module is tailored specifically to shops that want or already have a Sale or Outlet page. It allows for full personalization of large quantit...
Why you need personalization for banners
Banner ads are usually a top-funnel marketing activity used to create brand awareness and retarget users, who previously visited your website.
How does personalization affect SEO?
Personalization and SEO essentially have the same goal, to increase your revenue. However, they use very different tactics and methods to reach that g...