CEO Thoughts: It’s expensive to buy too cheap
Forget about the price when choosing technology. All too often, the nominal price, and the invoice that follows, determines our choice in tech. The co...
How Merchandising can help you boost your online sales
In retail, merchandising refers to the display of products in such a way that it stimulates interest and entices customers to make a purchase.
Email Personalization – Raptor vs. Platform
Your average subscriber receive a lot of emails, from many different companies every day and a lot of them are probably your competitors.
5 Reasons To Get a Customer Data Platform
A Customer Data Platform (CDP) allows you to access and combine audience data for easy activation and campaign execution. It also enables you to take ...
Measuring the effect of personalization
As a vendor, Raptor is dependent on our client’s investment, and therefore we need to illustrate the value and results that we create as best as we ca...
Catalog Enhancement: 5-Step Wizard
You can quickly set up Raptor Catalog Enhancement using our 5-step wizard. This will integrate your feed with Google Ads, which is a prerequisite for ...
Optimize your products with Catalog Enhancement
What actions do you take to stand out in your product ads? Users are exposed to many product ads every day from many different companies including you...
Record increase in web sales during COVID-19 crisis
The long term consequences of the Covid-19 pandemic are unclear.
Cookie Policy and how to comply with current EU E-privacy standards
What happens to online personalization if cookie policy makes more customers opt-out?
What is AI? – AI Terminology
What are we actually talking about, when we throw around terms like AI, Machine Learning, and Neural Networks?
AI Is a Lie
The IT industry is overflowing with people tossing around seemingly random acronyms and technology names. We do too. But I think it’s time to pause an...
Triggers – Raptor vs. Platform
Most email platforms have the ability to send out email triggers such as abandoned basket, product- and category interest to mention a few.