--- title: The Raptor Blog (7) description: We cover all topics related to our services and product releases, and keep you sharp within machine learning and AI-technology. (7) image: https://content.raptorservices.com/hubfs/ezgif-1-10c9784958.jpg --- [![raptor-qntm-logo_horizontal_gradient](https://content.raptorservices.com/hs-fs/hubfs/raptor-qntm-logo_horizontal_gradient.png?width=183&height=55&name=raptor-qntm-logo_horizontal_gradient.png "raptor-qntm-logo_horizontal_gradient")](https://www.raptorservices.com/) - [Back to frontpage](https://www.raptorservices.com/) - [Get a demo](https://www.raptorservices.com/book-meeting) Get inspired in a world of Personalization & data activation # The Raptor Blog We cover all topics related to our services and product releases, and keep you sharp within machine learning and AI-technology. ##### Explore your favorite topics - [All](https://content.raptorservices.com/blog) - [Customer Data Platform](https://content.raptorservices.com/blog/tag/customer-data-platform) - [Website Recommendations](https://content.raptorservices.com/blog/tag/website-recommendations) - [E-mail Triggers](https://content.raptorservices.com/blog/tag/e-mail-triggers) - [E-mail Recommendations](https://content.raptorservices.com/blog/tag/e-mail-recommendations) - [Site Search](https://content.raptorservices.com/blog/tag/site-search) - [Merchandising](https://content.raptorservices.com/blog/tag/merchandising) - [3rd Party Cookies](https://content.raptorservices.com/blog/tag/3rd-party-cookies) - [CDP](https://content.raptorservices.com/blog/tag/cdp) [![Cookie Policy and how to comply with current EU E-privacy standards](https://content.raptorservices.com/hubfs/Imported_Blog_Media/Cookie_policy_and_how_to_comply.jpg)](https://content.raptorservices.com/blog/cookie-policy-and-how-to-comply-with-current-eu-e-privacy-standards) 3rd Party Cookies | Customer Data Platform ### [Cookie Policy and how to comply with current EU E-privacy standards](https://content.raptorservices.com/blog/cookie-policy-and-how-to-comply-with-current-eu-e-privacy-standards) What happens to online personalization if cookie policy makes more customers opt-out? [Read More](https://content.raptorservices.com/blog/cookie-policy-and-how-to-comply-with-current-eu-e-privacy-standards) [![What is AI? – AI Terminology](https://content.raptorservices.com/hubfs/Imported_Blog_Media/what-is-ai.png)](https://content.raptorservices.com/blog/what-is-ai-ai-terminology) AI ### [What is AI? – AI Terminology](https://content.raptorservices.com/blog/what-is-ai-ai-terminology) What are we actually talking about, when we throw around terms like AI, Machine Learning, and Neural Networks? [Read More](https://content.raptorservices.com/blog/what-is-ai-ai-terminology) [![AI Is a Lie](https://content.raptorservices.com/hubfs/Imported_Blog_Media/ai-is-a-lie.jpeg)](https://content.raptorservices.com/blog/ai-is-a-lie) AI ### [AI Is a Lie](https://content.raptorservices.com/blog/ai-is-a-lie) The IT industry is overflowing with people tossing around seemingly random acronyms and technology names. We do too. But I think it’s time to pause an... [Read More](https://content.raptorservices.com/blog/ai-is-a-lie) [![Triggers – Raptor vs. Platform](https://content.raptorservices.com/hubfs/Imported_Blog_Media/personalization-in-email-trigger-benefits.jpeg)](https://content.raptorservices.com/blog/triggers-raptor-vs-platform) E-mail Triggers ### [Triggers – Raptor vs. Platform](https://content.raptorservices.com/blog/triggers-raptor-vs-platform) Most email platforms have the ability to send out email triggers such as abandoned basket, product- and category interest to mention a few. [Read More](https://content.raptorservices.com/blog/triggers-raptor-vs-platform) [![Sale Module for Web and E-mail](https://content.raptorservices.com/hubfs/Imported_Blog_Media/women-on-tablet-running-shoes-sale.jpeg)](https://content.raptorservices.com/blog/sale-module-for-web-and-e-mail) Website Recommendations | E-mail Recommendations ### [Sale Module for Web and E-mail](https://content.raptorservices.com/blog/sale-module-for-web-and-e-mail) The Sale Module is tailored specifically to shops that want or already have a Sale or Outlet page. It allows for full personalization of large quantit... [Read More](https://content.raptorservices.com/blog/sale-module-for-web-and-e-mail) [![Why you need personalization for banners](https://content.raptorservices.com/hubfs/Imported_Blog_Media/personalization-for-banners.jpeg)](https://content.raptorservices.com/blog/personalization-for-banners-2) Personalisation for banners ### [Why you need personalization for banners](https://content.raptorservices.com/blog/personalization-for-banners-2) Banner ads are usually a top-funnel marketing activity used to create brand awareness and retarget users, who previously visited your website.  [Read More](https://content.raptorservices.com/blog/personalization-for-banners-2) [![How does personalization affect SEO?](https://content.raptorservices.com/hubfs/Imported_Blog_Media/how-does-personalization-effect-seo-1.jpeg)](https://content.raptorservices.com/blog/how-does-personalization-affect-seo) Website Recommendations | Site Search | SEO ### [How does personalization affect SEO?](https://content.raptorservices.com/blog/how-does-personalization-affect-seo) Personalization and SEO essentially have the same goal, to increase your revenue. However, they use very different tactics and methods to reach that g... [Read More](https://content.raptorservices.com/blog/how-does-personalization-affect-seo) [![Personalization – Best of Breed or Best of Suite](https://content.raptorservices.com/hubfs/Imported_Blog_Media/breed-vs-suite-v3.jpeg)](https://content.raptorservices.com/blog/personalization-best-of-breed-or-best-of-suite) Website Recommendations | Site Search | E-mail Recommendations ### [Personalization – Best of Breed or Best of Suite](https://content.raptorservices.com/blog/personalization-best-of-breed-or-best-of-suite) There is a difficult but important decision to make when you decide to implement a new tool. Before choosing a provider, you must figure out if your s... [Read More](https://content.raptorservices.com/blog/personalization-best-of-breed-or-best-of-suite) [![Raptor won the award for Best E-commerce tool 2019](https://content.raptorservices.com/hubfs/Imported_Blog_Media/e-handelsprisen-2019-v1_1.jpg)](https://content.raptorservices.com/blog/raptor-won-the-award-for-best-e-commerce-tool-2019) ### [Raptor won the award for Best E-commerce tool 2019](https://content.raptorservices.com/blog/raptor-won-the-award-for-best-e-commerce-tool-2019) May 23rd was the day of FDIH’s E-commerce Awards 2019, and it was a day of grand celebration for everyone at Raptor Services A/S, as we took home a 1s... [Read More](https://content.raptorservices.com/blog/raptor-won-the-award-for-best-e-commerce-tool-2019) [![Is e-mail marketing still relevant in 2019](https://content.raptorservices.com/hubfs/Imported_Blog_Media/is-email-marketing-still-relevant-in-2019.jpeg)](https://content.raptorservices.com/blog/is-e-mail-marketing-still-relevant-in-2019) E-mail Triggers ### [Is e-mail marketing still relevant in 2019](https://content.raptorservices.com/blog/is-e-mail-marketing-still-relevant-in-2019) With so many different marketing channels to choose from, it is easy for companies to down-prioritize one. For many years, e-mail marketing has been s... [Read More](https://content.raptorservices.com/blog/is-e-mail-marketing-still-relevant-in-2019) [![Why you should choose an agile personalization engine](https://content.raptorservices.com/hubfs/Imported_Blog_Media/why-you-should-choose-an-agile-personalization-engine.jpeg)](https://content.raptorservices.com/blog/why-you-should-choose-an-agile-personalization-engine) Website Recommendations ### [Why you should choose an agile personalization engine](https://content.raptorservices.com/blog/why-you-should-choose-an-agile-personalization-engine) Today’s customers demand and expect an individual customer experience, no matter the channel they use to engage with your brand. [Read More](https://content.raptorservices.com/blog/why-you-should-choose-an-agile-personalization-engine) [![Is Black Friday a Zero-sum Game?](https://content.raptorservices.com/hubfs/Imported_Blog_Media/black-friday-statistics.jpeg)](https://content.raptorservices.com/blog/is-black-friday-a-zero-sum-game) Black Friday ### [Is Black Friday a Zero-sum Game?](https://content.raptorservices.com/blog/is-black-friday-a-zero-sum-game) Who are the real winners on Black Friday? The following statistics are based on our own data pulled from a broad spectrum of our clients across differ... 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