What is AI? – AI Terminology
What are we actually talking about, when we throw around terms like AI, Machine Learning, and Neural Networks?
AI Is a Lie
The IT industry is overflowing with people tossing around seemingly random acronyms and technology names. We do too. But I think it’s time to pause an...
Triggers – Raptor vs. Platform
Most email platforms have the ability to send out email triggers such as abandoned basket, product- and category interest to mention a few.
Sale Module for Web and E-mail
The Sale Module is tailored specifically to shops that want or already have a Sale or Outlet page. It allows for full personalization of large quantit...
Why you need personalization for banners
Banner ads are usually a top-funnel marketing activity used to create brand awareness and retarget users, who previously visited your website.
How does personalization affect SEO?
Personalization and SEO essentially have the same goal, to increase your revenue. However, they use very different tactics and methods to reach that g...
Personalization – Best of Breed or Best of Suite
There is a difficult but important decision to make when you decide to implement a new tool. Before choosing a provider, you must figure out if your s...
Raptor won the award for Best E-commerce tool 2019
May 23rd was the day of FDIH’s E-commerce Awards 2019, and it was a day of grand celebration for everyone at Raptor Services A/S, as we took home a 1s...
Is e-mail marketing still relevant in 2019
With so many different marketing channels to choose from, it is easy for companies to down-prioritize one. For many years, e-mail marketing has been s...
Why you should choose an agile personalization engine
Today’s customers demand and expect an individual customer experience, no matter the channel they use to engage with your brand.
Is Black Friday a Zero-sum Game?
Who are the real winners on Black Friday? The following statistics are based on our own data pulled from a broad spectrum of our clients across differ...
Personalization engines need data to be relevant
Intelligent data usage is always the foundation of successful personalization solutions.