Welcome to the new Raptor Board

Dec 09, 2020 |

Kenneth Boll

By Kenneth Boll


Reading Time: 1 minutes

Welcome to Morten Sandlykke and Signe Trock Hilstrøm. We are excited to have them both join the Raptor Board along with Claus Hovge Andersen, our existing Chairman of the board.


Raptor’s new and competent board has been carefully selected based on their extensive knowledge and experience within e.g. marketing, strategizing, the retail market, personalization, and omnichannel eCommerce.


I have been an entrepreneur most of my life. Among other things, I’m the founder and co-founder of companies such as Sandlykke/Leifsgård, Tank Data, Retail Planit, Optikbranchens Dataselskab, Illo, TARGIT, and Ketchup Invest. My experience ranges from funding, operations, and scaling to internationalization and exit. Today I’m Chairman of the Board at Nordjyske Medier.


I work full time with strategic and operational development of companies where digital development, -transformation, and -commerce are central. I also have experience with strategy, marketing, and eCommerce from e.g. management consultancy at McKinsey, project management at Egmont and Coop to CFO-work at Sony Playstation and executive- and board work at Unisport, Matas, and Stibo Holding.


The expectations towards Morten and Signe are that they will bring and use their great experience base, so Raptor will continue on an even stronger growth journey. At the same time, Claus Hovge Andersen hopes the new board members will act as good ambassadors and spread the Raptor message, so the market will experience a future competitor with strong product development, strengthened market access, and a unique source of knowledge about omnichannel eCommerce.

Morten and Signe also have their own expectations regarding their future board work at Raptor:

Raptor has a very strong product and is a solid company with the potential of becoming one of the leading players in an international context. Through the work of the board, I would like to contribute with my experience base, to the growth and internationalization journey that Raptor is already on.

No matter how successful and well-run a business is, it always creates value with new eyes and complimentary experiences from the outside. I will be curiously questioning and tirelessly challenging in the hope that Raptor can become even better at reaching their great potential.

Once again, we welcome Morten and Signe to the Raptor team. We look forward to an exciting 2021!


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