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Account Structure

When implementing recommendations, Raptor recommends setting up one account per country. Here are the reasons behind this approach:

 

1. Raptor Analytics: Listens to the amount specified in the Parameter Subtotal. If different currencies are mixed within this parameter, the analytics numbers will become invalid.

 

2. Recommendation Engine: Generates recommendations based on the data collected from the specified Raptor account. Behavior tends to vary across different countries, which is why maintaining separate behaviors for each country is advantageous.

 

3. E-mail Recommendations Content: Relies on the data within your product catalog. To ensure accurate language and currency representation, consider making both language and currency unique per account. For instance, if you operate in countries with different languages (e.g., Belgium), create separate accounts like BE-NL and BE-FR.