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Actito Email Marketing Integration

REAID synchronization:
Raptor needs to update all users within your Active Campaign account with a REAID (Raptor Email Address ID). The REAID is an arbitrary ID created by Raptor’s server and represents the user’s email. When a user clicks on a newsletter, the REAID must be included in the URL sent, and subsequently, the same REAID should be set in the tracking for Raptor.

 

Enter Actito information

 

To establish communication between Actito and Raptor, you need the following information: 

  • API Endpoint
  • Entity
  • Email Address
  • API Key

The first three are fairly easy, but the API Key will need to be retrieved from your Actito-account. We'll take them one at a time.

API Endpoint

This is the API Server the system will be connected to. As the field itself will also mention, there are four options - the API Test Server (apitest), the North American API Server (api1), and two sepparrate European API Servers: Bruxelles (api) and Paris (api3). You will generally be attached to whichever is closest to you, but if you are uncertain, you can check it within your Actito Account - see 1.4 for more detail.

Entity

This refers to your Actito License. What you need to enter here is the same thing you put in the 'License' field when logging into your Actito Account.

Email Address

This is purely for technical purposes - the selected e-mail will receive status updates and the likes from Actito. So, use the E-Mail of whoever is supposed to be managing that, but make sure to double-check it - otherwise, you might wind up not getting notified about some important issue or other...

API Key

This is the tough one. In order to find your API Key, you will need to log into your Actito Account. Once there, open the Account Menu dropdown in the upper-right corner, and access the License Configuration App from there. Note that this option will only be present if you have Admin authority!

 

Activations_Actito_1.png

 

As an aside, the Account Menu can also provide useful information if you were uncertain about some of the previous points. The 'License:' line matches what is required in the Entity field, while the 'Environment:' line shows which API Server you're connected to. ENV-0 = Bruxelles, ENV-1 = USA and ENV-3 = Paris.

 

Within the License Configuration Catalog, select API Users to get a list of available users. Select the one you wish to use, then click the 'View API Key' button above to open the relevant view. Just hit the 'Copy' button next to the 'My API Key' field, and paste it into the relevant line in the CDP Activations interface.

 

Actications_Actito_2.png

 

If you do not have an API User to use, or need to make a different one for this purpose, you'll need to first go through the 'Create API User' proccess - for that, see Actito's own Documentation.

 

Activating the Integration

 

Once you have finished inserting all the relevant data and clicked Next, there are two more quick, simple steps you need to go through.

 

Firstly, you have the option of expanding your new Email Integration to cover Sister Accounts as well. You can select as many as you like, or none at all and just click through. keep in mind, however, that each account can only have one Email Marketing Integration - if you attempt to include a Sister Account that already has a different Integration in place, the activation will fail at the final step.

 

EMI Generic 1.png

 

The final step before finishing will be a simple radio-button, labeled 'Enable Email Synchronization' - on by default, this allows you to disable Raptor's proprietary REAID system, which is used to secure customer e-mail addresses that are being used as ID's. If you intend to use a different form of customer identification, you may want to disable this.

 

With these steps aside, your Email Marketing Integration should be set up, and beginning its first sync!