90% of people who own more than one device switch between them every day. Many uses both mobile, desktop and tablet to complete even a single task.
In other words, your customer is acting omnichannel, so while it might seem like a hassle to connect platforms, too expensive or too demanding for your organization to orchestrate it’s important that you try.
And the shift didn’t happen overnight. Rather a technological development combined with drastic pandemic conditions have shifted the traditional shopping barriers. Buying online, picking up in-store, receiving confirmation and additional offer e-mails have become a routine endeavor more than an inconvenience.