--- title: The Raptor Blog | Anders Spicker description: We cover all topics related to our services and product releases, and keep you sharp within machine learning and AI-technology. image: https://content.raptorservices.com/hubfs/ezgif-1-10c9784958.jpg --- [![raptor-qntm-logo_horizontal_gradient](https://content.raptorservices.com/hs-fs/hubfs/raptor-qntm-logo_horizontal_gradient.png?width=183&height=55&name=raptor-qntm-logo_horizontal_gradient.png "raptor-qntm-logo_horizontal_gradient")](https://www.raptorservices.com/) - [Back to frontpage](https://www.raptorservices.com/) - [Get a demo](https://www.raptorservices.com/book-meeting) Get inspired in a world of Personalization & data activation # The Raptor Blog We cover all topics related to our services and product releases, and keep you sharp within machine learning and AI-technology. ##### Explore your favorite topics - [All](https://content.raptorservices.com/blog) - [Customer Data Platform](https://content.raptorservices.com/blog/tag/customer-data-platform) - [Website Recommendations](https://content.raptorservices.com/blog/tag/website-recommendations) - [E-mail Triggers](https://content.raptorservices.com/blog/tag/e-mail-triggers) - [E-mail Recommendations](https://content.raptorservices.com/blog/tag/e-mail-recommendations) - [Site Search](https://content.raptorservices.com/blog/tag/site-search) - [Merchandising](https://content.raptorservices.com/blog/tag/merchandising) - [3rd Party Cookies](https://content.raptorservices.com/blog/tag/3rd-party-cookies) - [CDP](https://content.raptorservices.com/blog/tag/cdp) [![Why You Need a Customer Data Platform Now](https://content.raptorservices.com/hubfs/Imported_Blog_Media/3rd-party-cookies-raptor-Website.jpg)](https://content.raptorservices.com/blog/why-you-need-a-customer-data-platform-before-google-kills-off-third-party-cookies) Customer Data Platform | GDPR ### [Why You Need a Customer Data Platform Now](https://content.raptorservices.com/blog/why-you-need-a-customer-data-platform-before-google-kills-off-third-party-cookies) In 2020, Google decided to phase out third-party cookies, and they recently added a final nail to the coffin by announcing that nothing – on their end... [Read More](https://content.raptorservices.com/blog/why-you-need-a-customer-data-platform-before-google-kills-off-third-party-cookies) [![Stop wasting customer data after Black Friday](https://content.raptorservices.com/hubfs/black-friday-stop-wasting-data_blogpost_header.webp)](https://content.raptorservices.com/blog/stop-wasting-customer-data-after-black-friday) Blog | Customer Data Platform | AI | Black Friday ### [Stop wasting customer data after Black Friday](https://content.raptorservices.com/blog/stop-wasting-customer-data-after-black-friday) When you work in ecommerce, you know the traffic during Black Friday is certainly higher than normal. This also means that you receive a lot of custom... [Read More](https://content.raptorservices.com/blog/stop-wasting-customer-data-after-black-friday) [![Stay 100% GDPR compliant: Choose an EU-based data processor](https://content.raptorservices.com/hubfs/blog_header_gdpr-europe-google-analytics-2.webp)](https://content.raptorservices.com/blog/how-to-stay-compliant-by-future-proofing-your-tech-stack) Data consent | Data Security ### [Stay 100% GDPR compliant: Choose an EU-based data processor](https://content.raptorservices.com/blog/how-to-stay-compliant-by-future-proofing-your-tech-stack) It’s barely news at this point. Data protection agencies across the EU have ruled that using Google Analytics does not comply with the GDPR. At least ... [Read More](https://content.raptorservices.com/blog/how-to-stay-compliant-by-future-proofing-your-tech-stack) [![Customer Data Platform – A key element in your omnichannel strategy](https://content.raptorservices.com/hubfs/Imported_Blog_Media/CDP-Key-element-in-omnichannel-Website-1200x675-1.jpeg)](https://content.raptorservices.com/blog/customer-data-platform-a-key-element-in-your-omnichannel-strategy) Customer Data Platform ### [Customer Data Platform – A key element in your omnichannel strategy](https://content.raptorservices.com/blog/customer-data-platform-a-key-element-in-your-omnichannel-strategy) The customer journey is omnichannel. Companies are therefore under constant pressure to deliver personalized marketing on a broad scale and in real-ti... [Read More](https://content.raptorservices.com/blog/customer-data-platform-a-key-element-in-your-omnichannel-strategy) [![Is your paid media marketing suffering from the iOS 14 update?](https://content.raptorservices.com/hubfs/ios14_web_blog-header-1.jpg)](https://content.raptorservices.com/blog/is-your-paid-media-marketing-suffering-from-ios14) CDP | 3rd Party Cookies | Customer Data Platform ### [Is your paid media marketing suffering from the iOS 14 update?](https://content.raptorservices.com/blog/is-your-paid-media-marketing-suffering-from-ios14) Are your customers iPhone users? And have your paid media marketing campaigns been performing worse recently? [Read More](https://content.raptorservices.com/blog/is-your-paid-media-marketing-suffering-from-ios14) [![Take the test: Is your brand ready for Omnichannel Personalization?](https://content.raptorservices.com/hubfs/Benefits-and-barriers-of-omnichannel-web-xxx.gif)](https://content.raptorservices.com/blog/why-omnichannel-is-the-ultimate-marketing-strategy-of-2022-and-what-barriers-you-need-to-focus-on) Blog | Customer Data Platform | E-mail Triggers | Website Recommendations | POS | Site Search | E-mail Recommendations ### [Take the test: Is your brand ready for Omnichannel Personalization?](https://content.raptorservices.com/blog/why-omnichannel-is-the-ultimate-marketing-strategy-of-2022-and-what-barriers-you-need-to-focus-on) If you're ambitious in your marketing strategy, you've probably already heard of omnichannel, or you're planning on going omnichannel as well. [Read More](https://content.raptorservices.com/blog/why-omnichannel-is-the-ultimate-marketing-strategy-of-2022-and-what-barriers-you-need-to-focus-on) [![5 Key Steps to make the most of customer data in all channels](https://content.raptorservices.com/hubfs/5-steps_header-image_website.webp)](https://content.raptorservices.com/blog/5-key-steps-to-make-the-most-of-customer-data-in-all-channels) Customer Data Platform | Website Recommendations | E-mail Recommendations ### [5 Key Steps to make the most of customer data in all channels](https://content.raptorservices.com/blog/5-key-steps-to-make-the-most-of-customer-data-in-all-channels) 90% of people who own more than one device switch between them every day. Many uses both mobile, desktop and tablet to complete even a single task. [Read More](https://content.raptorservices.com/blog/5-key-steps-to-make-the-most-of-customer-data-in-all-channels) [![Omnichannel: How Bog & Idé increased sales by 54%](https://content.raptorservices.com/hubfs/How%20Bog%20%26%20Ide%CC%81%20increased%20sales%20by%2054.webp)](https://content.raptorservices.com/blog/bog-ide-the-best-omnichannel-example-54-sales-increase) Blog | Website Recommendations | POS ### [Omnichannel: How Bog & Idé increased sales by 54%](https://content.raptorservices.com/blog/bog-ide-the-best-omnichannel-example-54-sales-increase) Today’s channel-hopping shoppers are anything but loyal to one platform. They switch between online and offline, desktop and smartphones without flinc... [Read More](https://content.raptorservices.com/blog/bog-ide-the-best-omnichannel-example-54-sales-increase) [![Why Google Topics won't save your online marketing](https://content.raptorservices.com/hubfs/google-announces-topics_header_website.webp)](https://content.raptorservices.com/blog/why-google-topics-wont-save-your-online-marketing) CDP | 3rd Party Cookies | Customer Data Platform | GDPR | Data consent ### [Why Google Topics won't save your online marketing](https://content.raptorservices.com/blog/why-google-topics-wont-save-your-online-marketing) Bad news. Things are not looking great if you were hoping for an easy solution to the 3rd party cookie debacle. [Read More](https://content.raptorservices.com/blog/why-google-topics-wont-save-your-online-marketing) [![What is the difference between CDP, DMP & Data Lake?](https://content.raptorservices.com/hubfs/cdp-dmp-data-lakes_website-header.webp)](https://content.raptorservices.com/blog/what-is-the-difference-between-cdp-dmp-data-lake) CDP | Customer Data Platform | Data consent ### [What is the difference between CDP, DMP & Data Lake?](https://content.raptorservices.com/blog/what-is-the-difference-between-cdp-dmp-data-lake) It has never been more difficult to become fully informed of the different types of CDPs. The confusion is somewhat explained by the fact that, while ... [Read More](https://content.raptorservices.com/blog/what-is-the-difference-between-cdp-dmp-data-lake) [![What is Customer Data? And how do you store and activate it in a CDP?](https://content.raptorservices.com/hubfs/Imported_Blog_Media/what-is-a-cdp_header_website.webp)](https://content.raptorservices.com/blog/what-is-a-customer-data-platform-cdp) 3rd Party Cookies | Customer Data Platform | GDPR | Data consent ### [What is Customer Data? And how do you store and activate it in a CDP?](https://content.raptorservices.com/blog/what-is-a-customer-data-platform-cdp) Customer data refers to the information that businesses collect about their customers through various sources, such as interactions with the company w... [Read More](https://content.raptorservices.com/blog/what-is-a-customer-data-platform-cdp) [![Protect your customer data in the Trust Center](https://content.raptorservices.com/hubfs/Imported_Blog_Media/Blog-header.png)](https://content.raptorservices.com/blog/protect-your-customer-data-in-the-trust-center) Release Notes | Customer Data Platform ### [Protect your customer data in the Trust Center](https://content.raptorservices.com/blog/protect-your-customer-data-in-the-trust-center) With new privacy laws constantly seeing the light of day, ways to protect data have never been more important. [Read More](https://content.raptorservices.com/blog/protect-your-customer-data-in-the-trust-center) # [1](https://content.raptorservices.com/blog) [2](https://content.raptorservices.com/blog/author/anders-spicker/page/2) [3](https://content.raptorservices.com/blog/author/anders-spicker/page/3) [4](https://content.raptorservices.com/blog/author/anders-spicker/page/4) [$](https://content.raptorservices.com/blog/author/anders-spicker/page/2) Stay up-to-date ### Sign up for our newsletter [Sign up now](https://www.raptorservices.com/newsletter-signup/) **We collaborate with ambitious brands & people** – Let’s build something relevant together [Sign up for our newsletter](https://www.raptorservices.com/newsletter-signup/) #### **Solutions** - [Customer Data Platform](https://www.raptorservices.com/customer-data-platform) - [Merchandising](https://www.raptorservices.com/merchandising) - [Website Personalization](https://www.raptorservices.com/website-personalization) - [E-mail & Triggers](https://www.raptorservices.com/e-mail-triggers/) - [Advertising Personalization](https://www.raptorservices.com/advertising-personalization/) - [Integrations](https://www.raptorservices.com/solutions/integrations/) - [Release Notes](https://www.raptorservices.com/solutions/release-notes/) #### **Resources** - [All Resources](https://www.raptorservices.com/resources/) - [Events & Webinars](https://www.raptorservices.com/category/events-webinars/) - [Cases](https://www.raptorservices.com/category/case/) - [Blog posts & News](https://www.raptorservices.com/category/blog/) #### **Company** - [About](https://www.raptorservices.com/about) - [The Team](https://www.raptorservices.com/the-team) - [How we work](https://www.raptorservices.com/about/how-we-work/) - [Careers](https://www.raptorservices.com/career) - [Partners](https://www.raptorservices.com/partner-network/) - [Press](https://www.raptorservices.com/about/press/) - [Contact](https://www.raptorservices.com/contact) #### **Platform** - [Get Support](https://www.raptorservices.com/contact) - [Control Panel](https://controlpanel.raptorsmartadvisor.com/?__hstc=111722523.98e875d41f40f767e37b6db193221da0.1640231521749.1640231521749.1640235711390.2&__hssc=111722523.3.1640235711390&__hsfp=976007503&_gl=1*1h175aj*_ga*ODA5MjMwMjg5LjE2NDAyMzE1MzI.*_ga_E9PXE7G44H*MTY0MDIzNTcwNi4yLjEuMTY0MDIzNjY2Mi42MA..) - [Why Personalization](https://www.raptorservices.com/why-personalization/) - [FAQ](https://www.raptorservices.com/about/faq/) - [Privacy Policy](https://www.raptorservices.com/privacy-policy) - [Compliance](https://www.raptorservices.com/compliance/) ##### **Sales** [+45 53 67 57 55](tel:+4553675755) [sales@raptorservices.com](mailto:sales@raptorservices.com)   ##### **Support** [+45 31 36 72 98](tel:+4531367298) [mailto:support@raptorservices.com](mailto:support@raptorservices.com)[support@raptorservices.com](mailto:support@raptorservices.com) ##### **Administration** [+45 31 24 91 20](tel:+4531249120) [administration@raptorservices.com](mailto:administration@raptorservices.com) © 2026 Raptor Services | All rights reserved - - -