Why You Need a Customer Data Platform Now
In 2020, Google decided to phase out third-party cookies, and they recently added a final nail to the coffin by announcing that nothing – on their end...
Stop wasting customer data after Black Friday
When you work in ecommerce, you know the traffic during Black Friday is certainly higher than normal. This also means that you receive a lot of custom...
Stay 100% GDPR compliant: Choose an EU-based data processor
It’s barely news at this point. Data protection agencies across the EU have ruled that using Google Analytics does not comply with the GDPR. At least ...
Customer Data Platform – A key element in your omnichannel strategy
The customer journey is omnichannel. Companies are therefore under constant pressure to deliver personalized marketing on a broad scale and in real-ti...
Is your paid media marketing suffering from the iOS 14 update?
Are your customers iPhone users? And have your paid media marketing campaigns been performing worse recently?
Take the test: Is your brand ready for Omnichannel Personalization?
If you're ambitious in your marketing strategy, you've probably already heard of omnichannel, or you're planning on going omnichannel as well.
5 Key Steps to make the most of customer data in all channels
90% of people who own more than one device switch between them every day. Many uses both mobile, desktop and tablet to complete even a single task.
Omnichannel: How Bog & Idé increased sales by 54%
Today’s channel-hopping shoppers are anything but loyal to one platform. They switch between online and offline, desktop and smartphones without flinc...
Why Google Topics won't save your online marketing
Bad news. Things are not looking great if you were hoping for an easy solution to the 3rd party cookie debacle.
What is the difference between CDP, DMP & Data Lake?
It has never been more difficult to become fully informed of the different types of CDPs. The confusion is somewhat explained by the fact that, while ...
What is Customer Data? And how do you store and activate it in a CDP?
Customer data refers to the information that businesses collect about their customers through various sources, such as interactions with the company w...
Protect your customer data in the Trust Center
With new privacy laws constantly seeing the light of day, ways to protect data have never been more important.