POS and Personalization
These days, it is rare to experience a physical store that doesn’t have an online e-commerce site as well. On the other hand, it is not uncommon to fi...
Customer Data – From insights to operationalization
One of the most important assets for companies today, regardless of their business area, is access to customer data.
Email Personalization – Raptor vs. Platform
Your average subscriber receive a lot of emails, from many different companies every day and a lot of them are probably your competitors.
5 Reasons To Get a Customer Data Platform
A Customer Data Platform (CDP) allows you to access and combine audience data for easy activation and campaign execution. It also enables you to take ...
Catalog Enhancement: 5-Step Wizard
You can quickly set up Raptor Catalog Enhancement using our 5-step wizard. This will integrate your feed with Google Ads, which is a prerequisite for ...
Record increase in web sales during COVID-19 crisis
The long term consequences of the Covid-19 pandemic are unclear.
Cookie Policy and how to comply with current EU E-privacy standards
What happens to online personalization if cookie policy makes more customers opt-out?
AI Is a Lie
The IT industry is overflowing with people tossing around seemingly random acronyms and technology names. We do too. But I think it’s time to pause an...
Triggers – Raptor vs. Platform
Most email platforms have the ability to send out email triggers such as abandoned basket, product- and category interest to mention a few.
Personalization – Best of Breed or Best of Suite
There is a difficult but important decision to make when you decide to implement a new tool. Before choosing a provider, you must figure out if your s...
Is e-mail marketing still relevant in 2019
With so many different marketing channels to choose from, it is easy for companies to down-prioritize one. For many years, e-mail marketing has been s...
Is Black Friday a Zero-sum Game?
Who are the real winners on Black Friday? The following statistics are based on our own data pulled from a broad spectrum of our clients across differ...