We are all feeling the crisis (or rather, a series of crises one after another). It affects our private pockets, where we need to ask ourselves “what do I keep?” and “where do I cut?”.
If you work as a CMO, the same is true of your marketing budgets. While the recession roars, most business leaders panic and stop payments, thinking that this will save expenses. However, this bandaid solution doesn’t solve the problem at hand – and can create even more problems down the line.
Don’t panic! Instead, sit back and take a look at how to work strategically with Marketing Technology during a crisis – and what determines if your organization becomes a winner or a loser after this crisis.