I hate to break it to you.
The level of personalization you experience when you visit a normal store is significantly lower than what you get online. If the e-commerce has done their homework, that is.
Why, you ask? For starters, no one in the brick-and-motor shop rolls out a clothing table filled with shirts and dresses in only your size and style. And few will assist you through every nook and cranny of the store to provide you with alternative styles based on previous purchases or related interests.
At least not at a level you would feel comfortable with. That level of personalization is unobtainable. Anywhere but online.
Within the next five years, the online fashion industry is expected to grow from $759,5 billion to $1 trillion dollars. One of the cornerstones to this growth is the ability to make every customer experience unique.
In this blog post, you will learn exactly how this is mastered and how a personalized approach to online shopping will boost your sales.
It’s not exactly groundbreaking that personalization is a differentiating factor when the customer decides where to put her hard-earned money. It’s has become a “license to play”, and without it, you are lost by today’s e-commerce standards.
According to research by Epsilon and GBH, 80% of shoppers are more likely to make a purchase if the retailer offers personalization. It’s the new normal.