It’s barely news at this point.
Data protection agencies across the EU have ruled that using Google Analytics does not comply with the GDPR. At least not without taking necessary data protection measures.
This means that all Danish Google Analytics users should either:
This problem caused quite a panic a few weeks ago, as thousands of organizations started their efforts to secure compliance. After all, an estimated 8 out of 10 organizations use Google Analytics today.
But while this dilemma is solvable, it’s only a symptom of a larger issue.