Intelligent data usage is always the foundation of successful personalization solutions.
In the meantime, it is impossible to talk about the intelligent use of data, without also bringing up machine learning, a subset of AI, and a technology that is currently striving towards simulating human thinking.
Machine learning systems automatically improve as the volume of data grows, which is why they are great for e-commerce.
In the e-commerce field, businesses are able to collect enormous amounts of behavioral data and use it to create relevant and personalized user experiences.
In creating a relevant online experience, behavioral data is the best starting point. Mining that data enables personalization engines to provide recommendations on anything from content and products, to personalized search results, and even ads.