The Raptor Blog

Recommendation vs. Personalization: What are the differences and synergies?

Written by Mads Sieron Thorsen | Oct 12, 2023 7:30:13 AM

In the dynamic world of digital interactions, businesses are constantly striving to capture the attention of their audience and leave a lasting impression.

In this pursuit, two crucial strategies have emerged as frontrunners - Recommendation and Personalization. While they might be strongly connected, each carries its own unique potential to engage users and drive success.

In this blogpost, we will look into the difference between Recommendation and Personalization, exploring their benefits and the synergy between the two.