Retail Media is a huge hype within e-commerce, but only a few marketers know what it is and what to achieve with Retail Media.
In this blog post, we will dive deeper into what Retail Media is, how it works, and why retailers should incorporate it into their marketing strategy.
This way, you will get ahead of the trend and gain the advantages of working with Retail Media.
Retail Media is a form of digital advertising within the retail environment. It involves placing ads on your website that target shoppers while they are browsing and purchasing products.
The popularity of Retail Media has increased in recent years because it allows retailers to use your online store as a media platform where you can sell advertising spaces to your suppliers.
With Retail Media, retailers can generate additional revenue because they sell advertising space to suppliers and show relevant ads to shoppers as they browse through the website. This can drive more traffic and sales to your website leading to increased revenue and profitability.
This guide will show you how to personalize your entire website for each individual visitor – all you need to create a personalized customer experience on your website.