Sustainability and e-commerce.
To many, they’re considered close to mutually exclusive.
But they don’t have to be.
Not only are consumers getting more environmentally conscious. Companies are also stepping up their game, making sustainability a key part of their brand values and ESG initiatives.
More than ever, retailers are expected to help guide customers towards greener habits and reduce over-consumption.
And here’s the thing: 75% of consumers actually appreciate brands who guide them towards more eco-friendly choices.
Let’s be clear: There’s no magic fix to completely eliminate the environmental footprint in e-commerce. But it’s possible to make small shifts in how products are promoted and sold to encourage greener shopping habits.
That’s where personalization can actually make a difference.
To give you some ideas, here are 3 ways to put the environment on the agenda in e-commerce.