In today’s E-commerce landscape, Website Personalization is completely essential to drive conversions and create a much better user experience. In fact, personalized modules are responsible for an 80% increase in page visits and a 52% increase in online revenue.
But if you’re not doing personalization right, you may accidentally be creating the kind of frustrating experience you’re trying to avoid!
To help you out, one of Raptor's most experienced personalization experts has collected the most important dos and don’ts of website personalization.