What is omnichannel? And what is the difference between omnichannel and multichannel? You may have heard these terms before, and you might even have used them interchangeably.
Especially omnichannel is a hot topic and a buzzword. But we don’t want it to be. Because this term doesn’t just cover a trend, but the new standard for how you meet your customers - something that's more than a one-hit-wonder.
So, let’s cover the basics! And while we’re at it, let’s take a look at the barriers to omnichannel and whether they apply to you. After this read you’ll be well prepared to take the first step towards the most important marketing strategy in 2024 – or take the next step, if you’ve already on your way.
First off...