Site search in E-commerce is when a search engine is integrated into your online store, enabling customers to search for the products they’re looking for on your site.
Site search matches users’ keywords with products while (ideally) taking into account personal interests and behavioral data when choosing and ranking products.
Every query entered by the user is taken into account, including product name, color, size, and product code.
The search bar is an essential part of any online shopping experience. It helps your visitors navigate your online store, find what they’re looking for, and – finally – convert.
In fact, search users are, on average, 7-10 times more likely to convert than other visitors.
This guide will show you how to personalize your entire website for each individual visitor – all you need to create a personalized customer experience on your website.