Control your entire upper funnel with one, powerful e-mail trigger

If you’re a seasoned e-mail marketer, you might think you know everything you need to know about automation.

Maybe you’re already familiar with triggers like Abandoned Cart or Price Drop triggers, which are popular automations in e-commerce.

But guess what?

There are many other (and even better) triggers out there that you might not know about.
If you ask us, the absolute most underrated trigger is Product Interest – and that’s exactly what this blog post is about.

You’ll learn:

• What a Product Interest trigger is and what makes it so great
• How to use Product Interest in a basic setup
• Ways to use Product Interest in a trigger flow
• Advanced use cases for ambitious e-mail marketers (and B2B)