The Black Friday season is upon us, and when working with e-commerce it’s essential to prepare for the biggest shopping period of the year. When we are bargain hunting, our brains work in different ways. Our attention span is shorter, our reactions faster, and there are more bids for our attention than usual.
That’s why you need to make sure you send the right message to the right people at the right time. By tracking your customer’s behavior on your site, you can empower your e-mail marketing platform with detailed customer data - and start e-mail flows based on the exact place in your customer’s journey. We call that Behavioral Triggers.
In this post we’ll go through 3 types of trigger mails powered by behavioral data – and how to use them to secure conversion during Black Friday 2022.