Is this how you create newsletters too?
If you work in e-commerce, you might recognize this routine:
- The Marketing Team decides that it’s time for a new campaign promoting, say, autumn boots.
- The Buying Team selects a product group of 100+ autumn boots that are suitable for the campaign.
- The E-mail Specialist hand-picks a select four boots to show in the newsletter based on gut feelings, visual branding, and maybe even personal taste.
- The Graphic Designer receives the product IDs of the chosen products and manually edits them for the newsletter.
- The newsletter is then sent to 500.000+ subscribers.
It sounds absurd when you put it this way. But it’s how lots of marketers work.