The Raptor Blog

How to revolutionize your e-mail newsletters in hours - with one, simple tool

Written by Laura Bjerre Schwalbe | Oct 11, 2024 11:24:37 AM

Is this how you create newsletters too?

If you work in e-commerce, you might recognize this routine:

  1. The Marketing Team decides that it’s time for a new campaign promoting, say, autumn boots.
  2. The Buying Team selects a product group of 100+ autumn boots that are suitable for the campaign.
  3. The E-mail Specialist hand-picks a select four boots to show in the newsletter based on gut feelings, visual branding, and maybe even personal taste.
  4. The Graphic Designer receives the product IDs of the chosen products and manually edits them for the newsletter.
  5. The E-mail Specialist inserts the images into the newsletter.
  6. The newsletter is then sent to 500.000+ subscribers.

It sounds absurd when you put it this way. But it’s how lots of marketers work.