The Raptor Blog

Save time and drive conversions with the Layout Designer for E-mails

Written by Laura Bjerre Schwalbe | Apr 29, 2025 8:15:24 AM

If you work in e-commerce marketing, newsletters and campaign e-mails are likely a major part of the daily workload.  

It’s a struggle:  

  • Picking every product image 
  • Inserting the right splashes and product information 
  • Making sure the % savings are correct 

It’s a massive task for your already busy graphics team. 

If you’ve ever wished for an easier way to customize your email layouts — without diving into HTML or relying on developers - then you’re in for a treat. 

The Layout Designer within Raptor’s E-mail Recommendations is built for marketers who want full control over their e-mail designs while keeping things simple, visual, and effective.  
 
A real game-changer when you need to quickly swap out seasonal promotions, update discounts, or tweak product layouts — without relying on your design team.  

So, how does it work? 
 
This article shows you why the Layout Designer is a game-changer in e-commerce e-mail marketing – as well as 3 concrete examples from Tretti, Skousen, and HJ Hansen Vin. 
 
But first...