In a desperate moment, you might think you need to interview stakeholders from every team or become a full-fledged wizard juggling number between spreadsheets to know the outcome of implementing a customer data platform.
You don’t!
What you need is a clear overview of the advantages a CDP provides for your business and your strategic goals. You need to be armed and ready if you are in a position to fight for a CDP and, so here are the top 4 reasons to keep going forward.
So, let’s dive right in.