Unconscious or not, customers prefer brands that provide a customer experience with personalization as the key element. In other words, they want your company to know them and their preferences.
If the customer experience feels impersonalized, it leads to frustration and unhappy customers; a less than ideal situation for any company.
Businesses implement personalization software because it has proven to increase metrics such as conversion rate, product clicks, revenue, time spent on site. At the same time, it decreases bounce-rates significantly.
The demands and expectations of customers put pressure on companies to deliver a fully personalized customer experience. In their search to fulfill the customer’s demands, companies aim to find the optimal personalization solution to help them boost their performance and satisfy their customers.
If you represent an ambitious commerce brand, it is important to choose a personalization solution that can grow with your business and ambitions. The best fit for your organization is unlikely to be a solution that operates with a “one size fits all” approach. With limited agility comes limited offerings and possibilities for growth.
Read more: The value of a relevant customer experiences
When it comes to personalization solutions, non-agile solutions are easy to implement. They are often “plug and play” solutions, which require very little integration. In many cases, they act as a plugin that can be integrated with a company’s Content Management System (CMS).
These solutions are often ready to deliver “personalization” in no time. However, true 1:1 personalization requires a certain volume of accurate data, and that data must then be paired with individual users and made operational in all channels.
The “personalization” offered by these solutions is often just recommendations portrayed as personalization. When solutions recommend the “most popular products” modules, they simply display the products that are either bought or visited the most.
Such recommendations are not personalization but simply recommendations based on the total amount of purchases.
This causes relevance to decrease since the recommendations are based on group behavior rather than the individual user.
It is important to note that these recommendations are part of any personalization solution. However, you can’t think of recommendations as “the whole package” if you want to succeed with your personalization strategy. You need to be able to recognize micro trends and affinities for each user.
That being said, a non-agile solution might be the better choice for some companies. If you do not have the resources, or budget, to handle an advanced personalization solution, you are better off with one of these solutions. They are often less expensive and easier to implement and handle.
A non-agile solution is not scalable, and the solution you get from the beginning is often the solution you will have to keep since there are limited possibility for custom development.
Read more: Personalization engines need data to be relevant
A Raptor personalization solution is not the right fit for every company. Raptor’s personalization engine is highly sophisticated and requires dedication from our clients, to get the most out of the solution. However, despite being an advanced and sophisticated solution, Raptor is easy to implement.