Some may love it, some may hate it, but there’s no way around it – Black Friday is just around the corner.
It’s an exciting time with huge opportunities for sales, especially if you understand the psychology behind Black Friday. Last year, 54% of customers started their holiday shopping before Black Friday, which indicates how receptive people’s minds are long before the holiday season.
Jakob Rachmanski, who specializes in behavioral psychology, expresses that the consumer rarely makes decisions based on logic – rather, she is attracted to whatever feels convenient, recognizable, and safe.
In other words, there is plenty of room to nudge your prospect in the direction of your product.
The time is near, and the stakes are high – but worry not.
We’ve put together a quick overview of some of the best tips to attract and nudge your bargain-hungry shopper to make a fast decision.
The customer knows the drill.
Every online shop celebrates Black Friday, and the shopper fully expects to be bombarded with offers. All she has to do is hunt down the best deal on those headphones she has been eyeing.
In other words, one business is just a grain of sand in a vast desert.
When navigating this myriad of offers, our brains work quite intuitively, and we tend to focus our attention on whatever is easy for our brains to process, Rachmanski explains. Convenience is key, and even small changes can make a big difference.