Introduction to Search Personalization

Creating the best possible search experience means helping customers find what they need quickly and effortlessly. Raptor Search Personalization delivers real-time personalized search recommendations, sorting products by personal relevance, popularity, and other business priorities. This convenience improves user experience and drives higher engagement and conversion rates.

 

Search Personalization re-ranks search results based on:

- Previous purchases

- Affinities and preferences

- Price level

- Current online behavior

All of this happens in milliseconds, ensuring a seamless experience for your customers.

Raptor Search Personalization integrates with all major search engines and is simple to implement. It’s ideal for businesses that want to:

- Provide personalized experiences for each customer

- Create clarity across large product catalogs

- Combine personalization with semantic search for maximum relevance

 

To learn how personalization works in detail and how to implement it, see our Technical Guide to Site Search Personalization.