In recent years, the role of the CMO has changed significantly. It’s much more than just planning marketing activities. CMOs are generally expected to drive profitable top-line growth and – importantly – be able to report on ROI, ROAS, and other results of the marketing spend. The pressure is on!
It’s barely news at this point. Data protection agencies across the EU have ruled that using Google Analytics does not comply with the GDPR. At least not without taking necessary data protection measures.