I hate to break it to you. The level of personalization you experience when you visit a normal store is significantly lower than what you get online. If the e-commerce has done their homework, that is.
Customer Data Platform |ecom |Fashion |Apparel & Sports
Stakes are incredibly high in fashion. With a global market value of 759,5 billion dollars in 2021, fashion is the number one e-commerce industry in the world. The industry is dominated by giants and, as a result, the fashion consumer has high expectations and can be hard to win over.