---
title: Introduction to Raptor Customer Data Platform
description: Raptors Customer Data Platform (CDP) lets you know and understand your customers on an individual level. All information about your customers feeds into the platform from any of your channels and cust
---
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1. [Help Center](https://content.raptorservices.com/help-center?hsLang=en)
2. [Customer Data Platform](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en)
3. [Introduction](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#introduction)
# Introduction to Raptor Customer Data Platform
### What is the Raptor CDP?
The Raptor Customer Data Platform (CDP) lets you understand your customers on an individual level. Data from all your channels and customer touchpoints feeds into the platform, where it is stored, connected, unified, and activated — giving you a 360-degree view of your customer base.
### How the CDP works
The Raptor CDP solves one of the core challenges facing e-commerce businesses: unifying customer data that is scattered across multiple systems. The platform ingests data from sources including:
- CRM
- Website and app tracking
- Email marketing platforms
- Advertising systems
- SMS and push
- POS systems
- Social media
- Call center data
- etc.
Once ingested, the CDP unifies this data into a single customer profile per individual — connecting anonymous behavior with known user data across sessions and devices. From there, you can build audiences, calculate attributes, and activate segments across all your channels.
🔍 **Note:** The Raptor CDP is channel-agnostic. It does not replace your existing marketing tools — it connects to them and gives you the data layer needed to target the right customer, in the right channel, at the right time.
### Further reading
If you are new to CDPs or want to build a stronger foundation before diving into configuration, the resources below are a good starting point.
**Case study**
- [Why working with customer data should be the long haul:](https://www.raptorservices.com/cases/why-working-with-customer-data-should-be-the-long-haul/)how Sport24 built a long-term data strategy and what it took to get there
**Blog posts**
- [Why personalization is impossible without a CDP:](https://blog.raptorservices.com/why-personalization-is-impossible-without-a-customer-data-platform-cdp)the case for using a CDP as the foundation for personalization
- [3 ways to collect data through pop-ups — and how to use it in your marketing:](https://blog.raptorservices.com/3-ways-to-collect-data-and-how-to-use-it-in-your-marketing-activities)practical data collection tactics and how to activate them
**Guides and playbooks**
- [How to get started with a Customer Data Platform:](https://www.raptorservices.com/e-books/how-to-get-started-with-a-customer-data-platform/)a practical guide for teams in the early stages of CDP adoption
- [CDP Mini Playbook: 6 concrete use cases:](https://www.raptorservices.com/e-books/cdp-mini-playbook-6-concrete-use-cases/)six ready-to-use CDP scenarios for e-commerce teams
- [Better targeting, smarter personalization & stronger results:](https://www.raptorservices.com/e-books/customer-data-platform-better-targeting-smarter-personalization-and-stronger-results/)how to accelerate business outcomes with a CDP
- [Top 12 audiences to avoid churn and maximize ROI:](https://www.raptorservices.com/e-books/playbook-top-12-audiences-to-avoid-churn-and-maximize-your-roi/)a playbook of high-value audience segments with concrete activation strategies
- [Welcome to Raptor](https://content.raptorservices.com/help-center/welcome-to-raptor?hsLang=en#main-content)
- [Introduction](https://content.raptorservices.com/help-center/welcome-to-raptor?hsLang=en#introduction)
- [Analytics & Insights](https://content.raptorservices.com/help-center/analytics-insights?hsLang=en)
- [Data Management](https://content.raptorservices.com/help-center/data-management?hsLang=en#main-content)
- [Implementing Tracking](https://content.raptorservices.com/help-center/data-management?hsLang=en#implementing-tracking)
- [Implementing Raptor Recommendation](https://content.raptorservices.com/help-center/data-management?hsLang=en#implementing-raptor-recommendation)
- [Email Marketing Integration](https://content.raptorservices.com/help-center/data-management?hsLang=en#email-marketing-integration)
- [The Data Manager](https://content.raptorservices.com/help-center/data-management?hsLang=en#the-data-manager)
- [Streaming API](https://content.raptorservices.com/help-center/data-management?hsLang=en#streaming-api)
- [Destinations](https://content.raptorservices.com/help-center/data-management?hsLang=en#destinations)
- [Customer Data Platform](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#main-content)
- [Introduction](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#introduction)
- [Profile Unification](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#profile-unification)
- [Audience Builder](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#audience-builder)
- [Audience Insights](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#audience-insights)
- [Calculated Attributes](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#calculated-attributes)
- [Activations](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#activations)
- [Single Customer View](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#single-customer-view)
- [CDP Export API](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#cdp-export-api)
- [Website Recommendations](https://content.raptorservices.com/help-center/website-recommendations?hsLang=en#main-content)
- [Introduction](https://content.raptorservices.com/help-center/website-recommendations?hsLang=en#introduction)
- [Recommendation Strategies](https://content.raptorservices.com/help-center/website-recommendations?hsLang=en#recommendation-strategies)
- [Feeds](https://content.raptorservices.com/help-center/website-recommendations?hsLang=en#feeds)
- [Tuning Parameters](https://content.raptorservices.com/help-center/website-recommendations?hsLang=en#tuning-parameters)
- [Working with the Raptor API](https://content.raptorservices.com/help-center/website-recommendations?hsLang=en#working-with-the-raptor-api)
- [Mail Recommendations](https://content.raptorservices.com/help-center/mail-recommendations?hsLang=en)
- [E-mail Triggers](https://content.raptorservices.com/help-center/e-mail-triggers?hsLang=en#main-content)
- [Get started](https://content.raptorservices.com/help-center/e-mail-triggers?hsLang=en#get-started)
- [E-mail Trigger Documentation](https://content.raptorservices.com/help-center/e-mail-triggers?hsLang=en#e-mail-trigger-documentation)
- [E-mail trigger integrations](https://content.raptorservices.com/help-center/e-mail-triggers?hsLang=en#e-mail-trigger-integrations)
- [Site Search](https://content.raptorservices.com/help-center/site-search?hsLang=en#main-content)
- [Search Tracking](https://content.raptorservices.com/help-center/site-search?hsLang=en#search-tracking)
- [Introduction](https://content.raptorservices.com/help-center/site-search?hsLang=en#introduction)
- [Implementing Site Search](https://content.raptorservices.com/help-center/site-search?hsLang=en#implementing-site-search)
- [Search Ranking & Recommendations](https://content.raptorservices.com/help-center/site-search?hsLang=en#search-ranking-recommendations)
- [Reporting](https://content.raptorservices.com/help-center/site-search?hsLang=en#reporting)
- [Merchandising](https://content.raptorservices.com/help-center/merchandising?hsLang=en#main-content)
- [Introduction to Merchandising](https://content.raptorservices.com/help-center/merchandising?hsLang=en#introduction-to-merchandising)
- [Boosted Campaigns](https://content.raptorservices.com/help-center/merchandising?hsLang=en#boosted-campaigns)
- [Customized Feeds](https://content.raptorservices.com/help-center/merchandising?hsLang=en#customized-feeds)
- [AI Models](https://content.raptorservices.com/help-center/ai-models?hsLang=en#main-content)
- [Customer Lifetime Value](https://content.raptorservices.com/help-center/ai-models?hsLang=en#customer-lifetime-value)
- [Administration](https://content.raptorservices.com/help-center/administration?hsLang=en#main-content)
- [Trust Center](https://content.raptorservices.com/help-center/administration?hsLang=en#trust-center)
- [User Management](https://content.raptorservices.com/help-center/administration?hsLang=en#user-management)
- [Operational Insights](https://content.raptorservices.com/help-center/administration?hsLang=en#operational-insights)
- [Data Retention](https://content.raptorservices.com/help-center/administration?hsLang=en#data-retention)
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